Award-winning and British Promotional Merchandise Association (BPMA) Charter Distributor of promotional merchandise Outstanding Branding, is incredibly pleased to announce that they have recently been awarded the ‘Best Strategic Use of Promotional Products’ at the inaugural Incentive and Motivation Awards 2015!
Wednesday 22nd April 2015 played host to another fantastic event promoting the incentive and promotional merchandise industry. Hosted by Incentive and Motivation; the leading information resource for the prepaid, recognition and incentive industry; the awards recognise and reward companies who excel within their respective field. As the event was the first of its kind, competition was rife amongst the 11 categories.
Out of the 11 categories one in particular was devoted to the promotional merchandise industry, the prerequisite of which was to demonstrate the best strategic use of promotional products. Outstanding Branding are unequivocally passionate about their environment, and knew straight away which project embodied the answer to the category’s requirement. When software provider Kofax wanted to improve their brand recognition within senior decision makers of their top 500 strategic accounts, and improve pipeline for their UK salesforce, it was obvious that they needed a campaign which grabbed attention and delivered their message in a unique, memorable and effective way. Outstanding Branding were hired and so suggested a number of promotional products that would work harmoniously within the campaign, resulting in the adoption of branded earbuds. The campaign generated a qualified pipeline totalling over $1,000,000 and actual sales of over $250,000, thus demonstrating the true power of promotional merchandise and how
valuable a commodity it is for marketing campaigns and lead generation worldwide.
Sarah Penn comments, “I can’t tell you how pleased I am for #teamOB – another award won! We have been so successful of late; the awards shelves in our office are starting to become overcrowded! It makes me so proud that we are continually breaking new boundaries and making an impact on our industry. This win in particular, proves the true power of promotional merchandise and how it can bring great success to a marketing campaign.”
More information on Outstanding Branding’s promotional merchandise is available at www.outstandingbranding.co.uk, where details of the complete range of products and services offered can also be found.
Published on: April 27th, 2015