Having completed some research, it appears that things are a not looking good for distributors (& their suppliers) who provide promotional merchandise to the pharmaceutical industry.

We have scanned the ‘Proposals to amend the ‘ABPI Code of Practice for the Pharmaceutical Industry 2008’ by ‘The Prescription Medicines Code of Practice Authority (PMCPA)’, and found that it appears to put an end to promotional merchandise being used in the pharmaceutical industry. Please hit the ‘more info’ button to read details of the changes.