Netherlands based promotional products supplier, Midoceanbrands, announces the appointment of Rutger de Planque as its new Chief Executive Officer, replacing Willem van Walt Meijer, effective October 1st, 2012.

Willem joined Midoceanbrands in December 2008, to revitalise the company and provide strategic guidance after a period of integration and develop the new company as a unique European player, with leading positions in key markets such as France, Spain, the Netherlands, Germany, Poland, Russia and Italy. Rob Schipper, chairman of the non-executive board of Midoceanbrands: “Despite difficult market circumstances, Willem has shown relentless drive and commitment to deliver on this, for which we are thankful”.

Rob Schipper adds to this: “Rutger steps into this position at a good time. In Rutger we have found an excellent professional to lead the company into its next phase. He embodies an uncompromising commitment to getting the job done. Equally important, he also shares our passion for this industry and knows how to build a great culture servicing customers. We look forward working with him because we are convinced that through strong partnership, we can deliver the strategic and ambitious goals which are set for the company”.

Rutger de Planque brings more than 20 years of experience in the promotional products industry and has earned a successful reputation as a trusted and respected leader of PF Concept from 1990 until March 2010. Rutger currently holds position as operating partner with Avedon Capital Partners.

Published on: October 9th, 2012