Outstanding Branding, one of the UK’s most premier promotional merchandise distributor companies has announced the hire of industry expert and marketing guru, Rob Watson to its team as Global Chief Marketing Officer. Watson’s blend of industry knowledge coupled with his marketing acumen provides a true asset to OB’s recent expansion into the US marketplace.
Throughout his 12-year career in the US promotional products industry, Watson served as Senior Vice President of Marketing and User Experience to the industry’s top membership, research, events and technology organization, the Advertising Specialty Institute (ASI). Prior to ASI, he was the President of MediaTree – a leading digital agency of reward-based incentives aimed at boosting customer engagement and brand loyalty.
Watson commented, “I am honored and excited to lead the marketing efforts of Outstanding Branding’s international channels. The commitment of everyone to the company’s core values of respect, understanding, creativity and professionalism is truly what makes the organization so special. In partnership with the world’s leading promotional merchandise suppliers, it is our goal to connect and nurture brand loyalty with consumers through innovative and creative promotional solutions.”
He has spent over 20 years producing branding and advertising campaigns for large corporations and small businesses alike. His clients have included the Miss America Organization, GEICO Insurance, Walmart, Vitamin Water, Nickelodeon and Royal Caribbean International.
Outstanding Branding’s CEO, Sarah Penn states, “I am excited about the possibilities that lie ahead for our company and its people, and look forward to working with Rob and the leadership team as we stay committed to delivering outstanding service, products and solutions while continually growing our business world-wide.”
Watson begins his post as Global CMO on January 1, 2017, headquartered in Outstanding Branding’s NYC office located at 300 Park Avenue.
Published on: December 19th, 2016