Branding consultancy eyes further expansion into US market in 2013
Brandinc – the design-led UK branding and manufacturing consultancy – has announced a 40% increase in sales, with a gross profit of 10%, over the past 12 months.
While many marketing services companies have been cutting back in recent years, Brandinc has continued to invest in its future and has now established itself as a global force in branded merchandise.
After building on its European base by establishing full-service offices and regional distribution hubs in Sydney, Hong Kong, Singapore and Los Angeles in 2012, Brandinc now plans to expand deeper into the US market in 2013.
With its enhanced global footprint, Brandinc is able to offer multinational clients a complete single-source branding solution that is capable of meeting any kind of brand marketing, event marketing or corporate communications objective anywhere in the world.
In 2012, for example, Brandinc was responsible for managing worldwide merchandise operations and production for Warner Bros. Consumer Products’ phenomenally successful Harry Potter – The Exhibition.
Brandinc is now able to deliver large volumes of innovative branded products at a low unit cost after establishing a world-class production and sourcing facility in Hong Kong in 2012.
The company has also tripled the size of its Hong Kong-based sourcing team. These merchandise specialists are responsible for identifying the latest product ideas and then selecting fully-audited, ethical factories that can produce the goods at the best possible prices.
Brandinc’s CEO Adrian Ferrand says: “We now have a global footprint which means we can do even more to help global brands with creative strategic solutions and distribution of branded merchandise anywhere in the world. “
He adds: “We’re also now in an even stronger position to meet our clients’ precise needs through our world-class sourcing and production facilities in Hong Kong. Our specialist merchandisers trawl the factories and trade fairs to find out what’s new – and then find the most appropriate ethical factories to produce innovative bespoke products at the best possible price.”
Brandinc’s single-source branding solution means clients only have to deal with one company for all their branded merchandise requirements – from the planning and design of innovative product ideas through to worldwide delivery of the finished items.
This allows clients to retain greater control of their brand assets, whilst also taking advantage of Brandinc’s better pricing, regular factory audits, guaranteed product quality, and global distribution.
Published on: April 15th, 2013
