HMA Creative – designers and distributors of innovative global point of sale merchandise – are delighted to announce their change of leadership.

Sue Hurst and Bharat Panchal are the company’s new joint managing directors, driving the company forward into the next stage of its exciting development, working with some of the world’s biggest brands and building on the successful reputation HMA holds within the industry.

Sue Hurst, formally covermount director, will lead the HMA’s sales and marketing strategies, as well as overseeing global buying, ethical sourcing, QC and operations, using her 16 years experience within the industry to build on and enhance HMA’s ability to provide a complete service from initial design right through to final delivery.

“I am very excited to be given the opportunity to help drive HMA forward at this stage of its development. HMA offers a very creative and unique service and we employ some of the best people within the industry. We understand our clients brands and we want to build on our core strengths of creative design, global sourcing, product knowledge and managing complex global logistical solutions. Our aim is to be working with as many big brands as we can and to double our profit within 5 years.”

Bharat Panchal, formally financial director, will use his 20 years experience with HMA to lead and manage the company’s financial resources, systems and processes to ensure HMA remains equipped to deliver client’s exacting requirements.

“I’ve thoroughly enjoyed helping HMA to expand its business during my time as financial director. HMA is thriving in each of our core markets and beginning to develop exciting new areas. I’m honoured and delighted to be offered the opportunity to carry that work forward as joint managing director and look forward to the challenge of taking the company forward in a very competitive market. We have an excellent team with tremendous skills and knowledge and we are strongly positioned to surpass the needs of the most demanding of clients”.

Peter Hurst, owner and co-founder, will remain as Chairman.  “After running the business for almost 40 years, its time for me to take a back seat, enjoy my retirement and hand over the running of the business to two very capable, experienced and driven people who will work to promote HMA’s reputation within the industry and expand on what is already a very impressive client list.

Published on: April 24th, 2013