High Profile, the UK’s leading manufacturer of standard and bespoke made plastic promotional products, has confirmed its ongoing support and commitment to the British Promotional Merchandise Association (BPMA) by becoming a Patron for the next two years.  

The BPMA Patrons area select group of companies spanning across suppliers, distributors and manufacturers who promote the work carried out by the BPMA and act as ambassadors on itsbehalf.  

Within its role as a Patron High Profile has agreed to continue to uphold the standards, ethics and professionalism and to promote the BPMA in its on-going drive to create best practice across the promotional marketing sector.  

Gordon Glenister, Director General of the BPMA commented: “High Profile is a leading example of excellence within the promotional merchandise industry and their work, commitment and strong ethical standards ensure that they are a much welcome addition to the group.”  

Richard Wood, Managing Director of High Profile commented: “We have been a member of the BPMAfor 23 years and are extremely proud to become a Patron. We look forward to working with the association even more closely over the coming months.  

“Promotional merchandise needs to strive to be at the top of marketing managers’ agendas and the BPMA’s first national independent research, which was launched last year, was an excellent step in this much needed education process. The next phase of research is set to take place in 2012.All BPMA member companies and Patrons have access to the research and this will help further the vital role that promotional merchandise can play within the marketing mix.  

“As budgets continue to be stretched it’s even more important than ever before that we have strong leadership from our industry association. We see our role as a Patron to advocate and support the excellent work being carried out by the association within the sector.”  

Each year all BPMA Patrons are invited to a special lunch that takes place at the House of Commons to share best industry practices covering topical ideas, initiatives and themes.  

As a Patron, High Profile will be given a much coveted table at the BPMA Christmas lunch – a key networking and social event in the industry calendar.The company will also be given two places for its staff on the highly popular online distance learning course organised by the BPMA Academy. Additionally, the High Profile logo will be added to the BPMA website, stationery and newsletters.

Published on: March 19th, 2012