The new venue date of the HAPTICA® live ’21 has been confirmed: The “Experience of Haptic Advertising” that was originally scheduled to take place on March 17, 2021 at the World Conference Center Bonn (WCCB) has been postponed until September 23, 2021.

“We have chosen this date for several reasons: On the one hand, our venue location, the WCCB, is going to be utilised as the Vaccination Centre of the City of Bonn until June 2021. Furthermore, one can assume that the overall pandemic-related situation will gradually relax during the course of the summer and that events like the HAPTICA® live will thus be more readily plannable for all persons involved,” commented Michael Scherer, managing partner of the organisers, WA Media.

The new date in September is not only after the summer holidays in all of the German Federal States, it is also favourable in terms of the year-end business, which is of major importance to the industry.

Till Barth, Project Manager of the HAPTICA® live: “We are pleased that we finally have planning security and are able to switch from merely reacting back into the proactive mode. We are now surging head with the organisation and content development of the HAPTICA® live ‘21. We already gained successful experience in staging a Corona-compatible ‘Experience of Haptic Advertising’ last September.”

On September 23, 2021 a strict hygiene and safety concept will once again guarantee that all of the participants feel comfortable in all respects. At the same time, the ninth edition of the HAPTICA® live will also offer the established combination between inspiration, practical relevance and experience: Exhibitors from all product areas will present the entire spectrum of ideas for haptic advertising. In the scope of the lecture forum, speakers from the marketing departments of renowned companies will report about their promotional products and merchandising strategies. Furthermore, the Best Practice Show comprising of examples of international campaigns will provide a wealth of practical ideas, whilst a further special exhibition will showcase the winners of the Promotional Gift Award 2021.

As always, admission to the “Experience of Haptic Advertising” is free of charge, whereby it is essential to register in advance via the homepage of the event.