Totally touchable. Grippingly graspable. Tangibly touching. That is haptic advertising. No other form of advertising enables one to get so close to the target group.

The participants of the HAPTICA® live will get really close-up to this successful marketing discipline. On March 16, 2016 the “Experience of Haptic Advertising” will offer ideas for the intelligent implementation of give-aways, premiums, onpacks, merchandise items, customer gifts & co.: 142 exhibitors will be presenting the entire creative diversity of haptic advertising at the World Conference Center Bonn – from virtual reality goggles or drones, to macaroons and branded writing instruments, through to all-round customisable notebooks and sustainably produced drink bottles. The award-winning products of the Promotional Gift Award 2016, which will be on display in a special exhibition throughout the entire day, before the prize-winners are presented with their trophies at 5 p.m, are also particularly innovative.

One of the main focuses of the HAPTICA® live also lies on the practical implementation. Therefore, in the course of the lecture programme, speakers – among others from Pernod Ricard and the football club FC Cologne – will be talking about how haptic advertising is implemented within their companies (the lecture programme is held in German). Furthermore, the numerous examples of campaigns highlighted in the Best Practice Special Show deliver inspiring visual instruction, including best practice cases from BMW, Hilton, Nivea, Porsche or the Swiss Post Office.

The HAPTICA® live ‘16 opens its doors from 9.30 a.m. to 6 p.m. on March 16, 2016 at the WCCB. A subsequent get-together will give the participants the opportunity to network until 9 p.m. while enjoying drinks and finger food. Participation is free of charge, whereby it is necessary to pre-register at:

The organiser of the HAPTICA® live is the Cologne-based publishing company, WA Media, editor of the trade magazines eppi magazine, Werbeartikel Nachrichten, HAPTICA® and Promotion Products and organiser of the Promotional Gift Award.