Good marketing rarely just appeals to the mind – it seeks the way to the heart of the target group, it arouses emotions. And the most direct route is often not via the brain, but indeed via the hands. Touching things brings a feeling of trust – we namely perceive things that we have touched to be real and genuine. An effect that turns haptic advertising – which will be presented in all its facets for the third time on March 25, 2015 at the HAPTICA® live ‘15 at the Palladium in Cologne, Germany – into a particularly high-impact marketing discipline.

The condensed format of the “Experience of Haptic Advertising” provides the trade visitors from the marketing, communications, purchasing and sales sectors, from advertising agencies and from the promotional products trade with inspiration for the intelligent implementation of haptic advertising in one single day. Numerous best practices and lectures demonstrate how the potential of this form of advertising can be put to use for corporate communications. The exhibition of the prize-winners and award ceremony of the Promotional Gift Award 2015 give further insights into the practical application of haptic advertising.

The visitors can additionally find matching product ideas, novelties, classics and trend-setting products as well as possibilities for custom-made designs at the stands of over 90 exhibitors, who will be exhibiting in both halls of the Palladium. Marzipan by Niederegger, terry cloth items by Vossen, barbecue utensils by Rösle, stainless steel design by Blomus, cuddly toys by Sigikid and Swiss knives by Victorinox, in addition to seed bombs, pasta shakers, individualised shoes or tongue tattoos and examples of classic haptic advertising such as notebooks and cups, umbrellas and writing instruments, through to promotional textiles are waiting to be implemented as promotional products (the exhibitor list is posted at

The HAPTICA® live ‘15 opens its doors from 10.00 a.m. to 6.00 p.m. on March 25, 2015 at the Palladium in Cologne, Germany. Following this, there will be an opportunity for networking up until 9.00 p.m., where drinks and finger food will be served. Participation is free of charge, however it is necessary to pre-register at:

The organiser of the HAPTICA® live is the German publishing company, WA Media, publisher of the trade magazines “eppi magazine”, “Promotion Products”, “HAPTICA®” and “Werbeartikel Nachrichten” and organiser of the Promotional Gift Award.