Beer and football are reserved for clocking-off time? Fortunately not – since both are impressive examples of successful marketing concepts.
As the visitors of HAPTICA? live will find out on March 20, 2013 at E-Werk in Cologne: A seminar programme will provide thrilling insights into the marketing practices of famous companies at the “Experience the world of haptic advertising” show. Four experts will report on the implementation of haptic advertising for image profiling and brand awareness purposes – among others in the German professional football league and in the realms of beer marketing. All seminars will be held in German language.
11.30 am: “You don’t have to understand Cologne, you have to feel Cologne. Haptic beer marketing made by Sion”; David Meisser, Brand Manager of Sion K?lsch
12.15 pm: “The seduction of the senses: How Farina Eau de Cologne came to lend its name to an entire range of fragrances”; Johann Maria Farina, CEO of Farina 1709
1.15 pm: “Products generate emotions: Business customer marketing at football club FC K?ln”; J?rg Pfahl, Project Manager of FC K?ln, IMG (International Management Group)
2.00 pm: “Tangible passion – brand management with fan support at football club VfL Wolfsburg”; German Schulz, Director Brand Management of VfL Wolfsburg
The seminar programme is just one of many offers that the HAPTICA? live has in store for its visitors on March 20, 2013: At E-Werk from 11 am to 6 pm everything will revolve around the creative power of promotional products. Approx. 40 suppliers will present their product highlights in the main hall. At 3 pm the winners of the Promotional Gift Awards 2013 will pick up their trophies during the prize-giving ceremony. The products will additionally be on display in a special exhibition throughout the entire duration of the event. Furthermore, there will be a special show with best practice cases that underline how promotional products can turn marketing campaigns into exceptional success stories. The concept is rounded off by a relaxed get-together in the Dynamo Lounge of E-Werk, commencing at 6 pm.
In order to attend the event it is necessary to pre-register at:
www.haptica-live.de
Published on: March 6th, 2013
