On March 20, from 9.00 a.m. onwards everything will evolve around the look & feel of haptic advertising. 199 exhibitors will present the entire range of product trends to the trade audience – from give-aways to mailing boosters, promotional textiles and merchandising items, through to high-quality brand items and premiums. Sustainable promotional products can be found among the line-ups of many of the exhibitors – the Green Guide (in German) which has been published for the visitors for the first time this year provides an overview of which suppliers are exhibiting sustainable products and product ranges at HAPTICA® live ’19.
An important USP of the “Experience of Haptic Advertising“, which has been organised by the Cologne-based publishing company, WA Media, since 2013, is the focus on marketing practices: The Best Practice Show showcases successful campaigns of companies like Pedigree, Amsterdam City Marketing and the German Craft Trade, in the scope of the German-language lecture programme marketing experts report about how haptic advertising is implemented within their organisations. Also on the agenda of the HAPTICA® live ’19: the exhibition and award ceremony of the Promotional Gift Award 2019.
The HAPTICA® live targets trade visitors from the promotional products trade, from advertising agencies, marketing, communications and procurement departments. The event open from 9.00 a.m. to 5.30 p.m.; admission is free of charge; however it is necessary to pre-register at:
Published on: March 12th, 2019