The interesting exhibitor mix is one of the advantages of the HAPTICA® live ’19: Renowned specialists, full-range stockists, brand names, niche players and young start-ups provide a multi-faceted representation of the industry’s entire product range.

Haptic advertising is effective – however so that it can unfold its full potential, the implemented promotional product has to suit the promoted brand as well as the budget available, the advertising occasion and of course the target group. Hence, it is important for all people, who are professionally involved with haptic advertising, to inform themselves about the product ideas that are on the market. Promotional products buyers, distributors, marketing decision-makers and advertising agencies can gain an update on hip trends and novelties at the HAPTICA® live on March 20, 2019 at the World Conference Center Bonn (Germany).

The HAPTICA® live ’19 boasts a balanced selection of more than 190 exhibitors, which covers the entire spectrum of haptic promotional products. A wide variety of classics such as ballpoint pens, mugs, bags, notebooks or electronic products will be exhibited, puzzles, stick-on tattoos, individualisable tin signs, logo apples, lip care, biscuit stamps, hand warmers, ice cream powder, earphones & co. will provide inspiration en masse.

Once again in 2019, the exhibitors include the who’s who of the industry: Famous full-range stockists and specialists will be represented at the WCCB alongside well-known brand name companies from A for ASS to JBL, Lamy, Moleskine, Reisenthel, Retap, Victorinox or Villeroy & Boch through to Z for Zippo. Furthermore, there is a host of young companies to be discovered, who will present their fresh product ideas to the broad marketing public.

In addition to the product presentations, lectures on marketing experience and best practice examples from all over the globe demonstrate how creative and target-group-specifically promotional products can be implemented to increase the company’s image and customer loyalty. The award winners of the Promotional Gift Award 2019 also provide impulses for new product and campaign ideas, a Green Guide will inform the visitors about the suppliers of sustainable products.

Incidentally, the visitors can experience all of this free of charge. It is merely necessary to pre-register prior to the event via the homepage: http://www.haptica-live.de/anmeldung.

Published on: January 21st, 2019