A calendar made from oversized beer mats has become a brand ambassador for Benediktiner Weissbier, a plain bandana is travelling around the globe for Jack Wolfskin, a patience game is a symbol for the work of the International Justice Mission and a roll of toilet paper made from right-wing election material clearly points out what the Goldeimer Project from Hamburg thinks about the populists. Strong campaigns with strong ambassadors – they can be experienced live in the Best Practice special show at the HAPTICA live ’18 on March 21, 2018 at the World Conference Center Bonn.
Around 20 examples of already successfully implemented campaigns are to inspire the visitors to come up with their own ideas and make how effective haptic tools convey messages really tangible. The HAPTICA live ‘18 offers further stimulus in the scope of the exhibition of the award-winning products of the Promotional Gift Award 2018. Furthermore, a new special exhibition is dedicated to the theme of “Sustainability in Haptic Advertising”. In the course of the lecture programme, speakers among others from Deutsche Bank, the Zurich insurance group, Unicum and the EPEA International Environmental Research will share their expertise in campaign planning, product selection, environmentally-friendly manufacturing processes, etc. (in German language).
Finally, the product offers of over 180 exhibitors will turn the “Experience of Haptic Advertising” into a true source of creativity for employees from marketing and sales departments, advertising agencies and companies.
Visiting the event is free of charge, however it is necessary to pre-register at: www.hapticalive.de. The HAPTICA live ‘18 opens its doors from 9 a.m. to 5.30 p.m. on March 21, 2018. The organiser of the HAPTICA live is the Cologne-based publishing company, WA Media, which publishes the trade magazines HAPTICA, Promotion Products, Werbeartikel Nachrichten and eppi magazine and also organises the Promotional Gift Award.
Published on: January 24th, 2018