Haptic advertising is appealing and impresses: that is the résumé of the HAPTICA® live ’15, which took place at the Palladium in D-Cologne on March 25, 2015.

The third edition of “Experiencing Haptic Advertising” attracted 1,299 visitors, an increase of around 35% compared to the previous year (959 visitors).

The aisles were already crammed full during the first two hours – an interested and qualified audience comprising of marketing decision-makers and buyers, advertising agencies and promotional products distributors led to happy faces among nearly all of the exhibitors.

As such, the one-day event that focuses on a wide range of haptic advertising themes has recorded an increase in attendance for the last three years in a row.