Haptic advertising is a success model that is still frequently underestimated. Even though the current surveys prove that promotional products often achieve much better recall and response rates compared to other advertising media, have much less waste coverage and obtain better CPMs. The haptic dimension is hereby an advantage that shouldn’t been underestimated, because it makes the core of a message tangible and experienceable, thus anchoring itself in the long-term memory of the consumers. 

This is why numerous companies use haptic advertising as a brand messenger and integrate it into their marketing mix. Campaigns that integrate the products intelligently and in an unexpected and versatile manner particularly attract attention. Precisely such campaigns are the focus of the Best Practice special show at the “HAPTICA? live ’14 – Experience Haptic Advertising” on March 26, 2014 at the Palladium in Cologne.

This part of the event already went down very well with the visitors at the premiere of the HAPTICA? live last year – so following popular request the special show has been expanded at the HAPTICA? live ’14. The examples presented in the exhibition range from tins of tuna that have been reprocessed into ukuleles, to padlocks that protest against forced marriages, through to records made out of tree trunks, that make the voice of the forest heard. These case studies not only illustrate the concentrated creative power that lies in promotional products, but also prove the efficiency of haptic advertising based on measurable success factors. 

In addition to the Best Practice special show, 78 exhibitors (including numerous brand-name companies) will present their product highlights at the second edition of the HAPTICA? live on March 26, 2014 at the Palladium in Cologne. The lecture programme will communicate even more stimuli for practical applications: Here, marketing strategists and creative managers will give insights into how you can integrate branded products into your corporate or brand communication. Moreover, in a further exhibition all of the award-winning products of the Promotional Gift Award 2014 will be showcased – prize-winning promotional products from give-aways, to custom-made designs, through to premium products. At 16.30 p.m. the winners of the communication prize will receive there trophies during the prize-giving ceremony at the HAPTICA? live.

HAPTICA? live targets all those people, who are professionally involved with marketing and haptic advertising: Promotional products buyers and consultants, marketing decision-makers, the employees of advertising agencies, service providers of the advertising industry, but also the executives of companies, who want to exploit the potential of this form of advertising.

HAPTICA? live ’14 will open its doors at the Palladium in Cologne from 10 a.m. to 7 p.m. on March 26, 2014.  Afterwards, the visitors will be able to enjoy drinks and finger food while networking with industry players until 9 p.m.
Participating at the event is free of charge; however, it is necessary to register at:
www.haptica-live.de

Published on: February 20th, 2014