GXN (Global Executive Network) are continuing to build stronger ties in the industry and with buyers.

 

The second GXN Annual Meeting of the global promotional products industry will take place in Barcelona from 27-29 September 2023. The venue will gather 60 representatives from leading global suppliers and distributors. The motto of the venue will be “Innovation and transformation” including updates with fresh market data to guide further strategic decisions withing the international industry.

 

“While sales have stabilised after the pandemic, the promotional products industry has now reached a critical point. The industry is confronted with increased regulations, consolidation and lack of attractiveness for younger talents”, comments Secretary General Michael Freter the current industry landscape.  .

 

“However, haptic marketing like promotional industry products creates a memorable experience for consumers that last long and strengthen customer loyalty”, Freter highlights the advantages of the trade. Barcelona will be the starting point for addressing industry challenges and defining actions that will bring the industry forward”, Freter concludes.

 

For more information, please contact:

Michael Freter – michael.freter@brainfit24.com – +491728502941

Published on: July 11th, 2023