The Crosby Soft Touch Gift Set from Goldstar has won the Gold Award in the Promotional Pen of the Year category of the BPMA Merchandise World Awards.

The Crosby Soft Touch ballpoint pen and pencil have a rubberised aluminium barrel and shiny chrome trim giving them a tactile feel. The fantastic range of 18 colours, branding by laser engraving or inkjet printing and double-sided branding options make them a firm favourite.

These superb writing instruments have been stylishly brought together in a new gift box which can be inkjet printed to create for the customer an absolutely outstanding award-winning branded Gift Set.

Diane Anderton, Marketing & New Product Manager at Goldstar commented: “The Crosby Soft Touch range is a best-seller, a clear reflection of its popularity within the trade and with their customers. It offers superb branding opportunities and the pens and pencils are a pleasure to hold. Adding a fully branded Gift Box was the next step.“

Anderton added “We continually research what our customers want and strive to develop new products. We also find out how we can innovate around existing products not only to meet their needs but also to ensure the products stay on trend.

“Winning this highly coveted award is powerful testimony to the creativity and efforts of our team to provide what customers want. It’s a great honour.”

The award will be presented to the Goldstar team at Merchandise World on 30 January.

Further details of the Crosby Soft Touch Gift Sets are available here.