Goldstar Appoints Eric Wingard as Product Owner to Strengthen Its Digital Experience

DUBLIN, IRELAND, XX September 2026 — Goldstar® is continuing to invest in a more connected digital experience for its distributor partners with the appointment of Eric Wingard as Product Owner, Digital Experience.

Eric brings eight years of industry experience delivering seamless, end-to-end API integrations, from product data connectivity through to purchase order submission, with a strong focus on creating customer-first digital experiences. In his new role, he will focus on strengthening Goldstar’s integration capabilities and helping advance digital solutions that improve connectivity between Goldstar and its distributor partners. Eric will also help formalise Goldstar’s integration support process, giving distributor partners a single, more responsive point of contact for credential requests, error reports and technical questions.

This appointment builds on Goldstar’s digital transformation, including the recent launch of its newly redesigned global website. The new platform makes it easier for distributors to find products and access consistent product information across markets, providing an improved customer journey from product discovery through ordering.

“I’m excited to join Goldstar at such a pivotal moment. The investment in a more connected digital experience shows real commitment to partners, and I’m looking forward to building on that foundation,” said Eric Wingard, Product Owner, Digital Experience.

Eric will report to the Global Director of Digital Experience, Cathy Yonek, who led the website redesign with the support of the wider team.

“Eric brings extensive experience in operations, integrations and the merch industry. He has consistently delivered successful outcomes on complex integration projects involving multiple partners, and we’re grateful to have him on our team. His expertise will help us continue elevating the Goldstar digital experience and creating even better experiences for our customers,” said Yonek.

Equally excited about this expansion of the team, Heather Smartt, Global Head of Goldstar, shared remarks about the additional capabilities Goldstar gains with this new role.

“The addition of Eric to our team is an important step in Goldstar’s continued evolution. Following the launch of our new global website, we have a strong foundation in place to deliver solutions that make doing business with our team simpler and more connected, so we can be the best possible partner for distributors as their needs evolve,” said Smartt.

This appointment reinforces Goldstar’s commitment to continued investment in digital capabilities, staying ahead for distributors worldwide.