Rijswijk – [May 6, 2025] Gemline® and XD Connects are making industry history with the launch of TransAtlantic Advantage, the first program designed to simplify the sourcing and delivery of promotional products merchandise across the U.S., Canada, and Europe.
Developed for today’s multi-national business environment, the Transatlantic Advantage program enables distributors to easily source and ship identical premium gifts on both sides of the Atlantic, without the delays, complexities or shipping costs typically associated with cross-border (“across the pond”) logistics.
The curated collection includes 80 best-selling products for the two companies across key categories—from stylish bags and drinkware to tech accessories, notebooks, and pens, all delivered with fast, reliable production and distribution centers on both continents.
Each product in the collection reflects a commitment to environmental responsibility, featuring certified recycled materials and AWARE™ digital product passports, which provide full transparency into material origins and verify the use of recycled materials. Additionally, every product includes carbon footprint impact data, empowering businesses to make informed, responsible gifting decisions.
With streamlined logistics, no international shipping headaches and consistent product availability, TransAtlantic Advantage ensures gifts arrive exactly where and when they are needed—helping businesses strengthen global connections like never before.
“As the first in the promo industry to offer a seamless transatlantic gifting solution, we are eliminating both logistical and cost barriers for our distributor partners,” said Frank Carpenito, Gemline President & CEO. “Now, businesses can deliver desired promotional items quickly, efficiently, and with confidence in their environmental impact. We have spent the past year collaborating with XD Connects to put this program together in a manner that will be turnkey for distributors, and allow them to look like heroes with their customers.”
“This collaboration with Gemline allows us to bring a true transatlantic solution to life. With this project we solve an issue for our distributors who have to deliver the same product as well as in Europe as in North America for their customers. Global brands can now gift with consistency and ease, no matter where their employees and customers are based,” said Albert van der Veen, CEO of XD Connects.
For more information, visit www.gemline.com and www.xdconnects.com
# # #
About XD Connects
Founded in 1986 and headquartered in Rijswijk, Netherlands, XD Connects specializes in designing and supplying promotional items and business gifts. The company offers a wide range of products, including stylish bags, drinkware, tech accessories, notebooks, and pens, all customizable to meet diverse branding needs. Committed to sustainability, XD Connects strives for positive change by providing low-impact gifts that connect businesses with their employees and customers while minimizing environmental impact. The company emphasizes transparency and eco-conscious innovation, offering products made with certified recycled materials and AWARE™ digital product passports, providing full traceability from raw materials to the final product.
With a focus on quality and responsible practices, XD Connects continues to lead in the promotional products industry, fostering meaningful connections worldwide. www.xdconnects.com
About Gemline
Founded in 1958, Gemline is an award-winning, design-centric supplier dedicated to supporting all types of communities by providing high-quality branded consumer products to the promotional products industry. Exemplified in our purpose statement of ‘We Promote Community,’ Gemline prioritizes building connections in everything we do.
Ranked as the 12th largest industry supplier and the 5th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of headwear, umbrellas, writing instruments, electronics, bags, coolers, drinkware, stationery, gourmet food, and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the company’s product lineup includes renowned retail brands such as Ahead™, Anker, CORKCICLE®, Cuisinart®, High Sierra®, Igloo®, iLive®, MiiR®, New Balance®, Osprey®, Moleskine®, Samsonite®, Sharpie®, and more.
Gemline is both B Corp Certified and a State of Massachusetts Public Benefit Corporation and is committed to making a positive impact both locally and globally. To learn more about Gemline, visit www.gemline.com or call 1-800-800-3200. Connect with us on Facebook, Instagram, and LinkedIn.
Published on: May 7th, 2025
