Preparations for Christmas are now getting underway – Toppoint
The festive season may still seem a long way off, but now is precisely the time to start preparing your Christmas campaigns.
Read moreIf it’s happening, it’s here…
Christmas promotional campaigns do not always need a conventional rectangular format. For distributors looking for a more distinctive seasonal talking point, Sow Easy’s shaped Seedsticks® provide four visually different routes into a plantable campaign.
The 2026 Christmas selection includes Gingerbread Man Seedsticks®, Santa Seedsticks®, Christmas Tree Seedsticks® and Wellington Boot Seedsticks®.
Each uses a matchbook-style pack that opens to reveal five Seedsticks®. Recipients tear off the individual sticks, plant them in soil and grow the selected seed variety.
The difference is in the shape and the campaign personality it can create.
The Gingerbread Man and Santa designs bring an immediately festive and light-hearted character to staff gifting, retail promotions and Christmas events. The Christmas Tree provides a particularly clear link between the season and campaigns where environmental or growing themes form part of the creative. The Wellington Boot offers another distinctive option and can work particularly well for outdoor, gardening and lifestyle-related briefs.
The packs are made using recycled paper and greyboard and can be printed in full colour inside and out. A broad choice of seed varieties is available, with seasonal seed choices offered on selected products.
For distributors, this creates an opportunity to consider three parts of the brief together: shape, seed and message.
A brand does not necessarily need to choose the most obvious Christmas icon. The strongest solution may be the format that connects most naturally with the client’s sector, campaign idea or audience.
Providing the intended use, brand assets, quantity and required delivery date gives Sow Easy the information needed to recommend an appropriate shape, prepare a visual and confirm suitable seed options.
Explore the range and build a festive Seedsticks® shortlist for your client brief: https://soweasy.com/corporate-christmas-gifts-giveaways