On Thursday 6th June at Gabeto in Stables Market, Camden, Fluid hosted their 3rd annual London Merchandise Show.

The event is growing in popularity year on year with over 250 registered attendees for this year’s event!

Fluid chose this platform to launch their recently refreshed brand and to announce their B Corporation certification.

B Corp certification means that Fluid are now part of a global community using business as a force for good. It takes a lot of hard work and commitment to be certified. It means that unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions, not only on their shareholders but also on their stakeholders (e.g, workers, suppliers, community, consumers and the environment).

Miles Lovegrove, Managing Director comments “We are very proud to announce that we have achieved B Corp certification. Achieving it is an acknowledgement of the ethos that runs through our business and is embedded in our DNA; to be exceptional for the business, the wider community and ourselves.”

The show was very busy with lots of sustainable product options being showcased to the numerous visitors.

Jon Birrell, CEO of the British Promotional Merchandise Association commented, “A huge thank you to Fluid Branding for inviting us to the London Merchandise Show 2019! Great to see a BPMA charter member put on such a great show with so many engaged brands and such a vast range of fantastic products!”

The quality and number of visitors surpassed expectations for Fluid.  The team are now busy working through all the enquiries and leads. Business Development Director Alexis Stone adds “The show has been a fantastic platform for our refreshed brand and considered product options, it’s a wonderful collaboration of our departments, together with our amazing suppliers, who enable us to provide our clients with the highest level of service. We’ve now got lots of new exciting opportunities to further explore. Matt Franks, CEO adds “Today was a real milestone in the Fluid Branding journey – we’re disrupting our industry with higher aspirations than simply supplying merchandise. That was our message today.  We’re all very proud of our refreshed brand and our B Corp certification and would like to thank everyone who attended our 3rd London Merchandise Show.”

The team are now preparing for their next event, the East of England Merchandise Show at Newmarket Racecourse on Tuesday 24th September 2019.


For further info : www.fluidbranding.com