We have been asked a lot about the FIFA world cup and branding guidelines. Needless to say its tightly controlled, and as far as using any official World Cup symbols or logos, unless it is an official partner or sponsor it appears from the below info you can’t!

 

All the information is available on FIFA’s website: http://www.fifa.com/worldcup/organisation/marketing/brand-protection/index.html

In addition we can report that ADM Promotions are the official Premiums Licensee. They have a web site here: http://www.fifapremiums.com/ and part of the statement is “ADM are FIFA’s Official Premium Licensee for all FIFA events up to and including the 2014 FIFA WORLD CUP. In addition to this partnership, ADM are also the Brand Guardian for FIFA and their Official Partners, Sponsors, National Supporters, Media Rights Licensee’s, Host Cities and the LOC, via the online approvals tool.

Looks like another Olympics scenario 🙁

Published on: January 27th, 2014