Zagwear Launches ZAGX, a New Studio for Xtreme Merchandise, Fabrication, and Breakthrough Brand Experiences

White Plains, NY – June 17, 2026 – Zagwear, a global leader in product-based marketing and branded merchandise experiences, today announced the launch of ZAGX, a new extreme merchandise and fabrication studio built to help brands bring bold, high-impact ideas to life.

Powered by Zagwear, ZAGX is designed for brands that want to push beyond the expected. If traditional branded merchandise is golf or tennis, ZAGX is hang gliding, parachuting, and cliff diving; a higher-adrenaline approach to creating products, activations, and experiences that capture attention and spark conversation.

Blending design, innovation, fabrication, technology, and experiential execution, ZAGX creates ultra-custom brand moments that drive engagement, cultural relevance, and social buzz. Its capabilities span concept development, product design, art direction, fabrication, tech integration, set and prop builds, on-site activations, and global fulfillment.

“ZAGX represents a bold evolution of what branded merchandise can be,” said Toby Zacks, CEO of Zagwear. “Today’s brands want more than products. They want ideas that surprise people, create conversation, build social awareness, and leave a lasting impression. ZAGX was built to turn those kinds of ambitious ideas into reality.”

The studio launches with a portfolio of standout work including the Capri Sun x Christian Siriano Pouch Purse, featured at New York Fashion Week, as well as Heinz Kegchup, the Reese’s Puffs x Ambush Chrome Puff, and the Coors Light Chill Face Roller; examples of the bold, culturally resonant work ZAGX is built to deliver.

As an extension of Zagwear, ZAGX pairs creative ambition with the sourcing, production, and global execution expertise needed to transform breakthrough concepts into unforgettable brand experiences.

About Zagwear Zagwear is a global product-based marketing agency creating branded merchandise, company stores, custom kits, product experiences, and ultra-custom fabrication solutions for leading brands around the world. Through ZAGX, Zagwear helps clients bring bold ideas to life through high-impact products, activations, and culturally relevant brand experiences. Visit zagwear.com and zag-x.com to learn more.

Media Contact Zagwear Marketing Team marketing@zagwear.com