CHX Products Launches Industry’s First Fidget Designed for Branded Merchandise

The Fidget Puck (FPUCK) is a tactile, desk-friendly promotional item with a branding area many times larger than any other comparable product on the market.

CHX Products has launched the Fidget Puck, a UK-made recycled plastic fidget toy developed specifically for the branded merchandise industry. While fidget products have been available as promotional items before, the Fidget Puck is the first to be engineered from the ground up with branding in mind. The result is two large, flat print faces that provide a branding area many times greater than comparable fidget products currently available to distributors.

The promotional merchandise industry has seen growing demand for tactile, functional desk products. Until now, however, the fidget category has been largely overlooked as a serious branded vehicle, in part because existing products offer minimal space for a customer’s logo or message. CHX Products set out to change that.

“Fidget products have been sitting in the promotional catalogue for years, but nobody had designed one specifically for this industry. The brand area on most fidget items is an afterthought. We built the Fidget Puck the other way around: the branding area came first, and everything else followed from there.”

Andy Knight, Managing Director, CHX Products

Four Tactile Elements. Two Print Faces. One Product.

The Fidget Puck features four distinct tactile elements on its body:

A toggle switch

A clicking slider

A joystick

A spinning wheel

Each element has been selected to maximise the appeal of the product across a broad range of end users, from students and graduates to office professionals and executive audiences. The two large, flat faces of the Puck provide clean, uninterrupted print areas that allow a customer’s logo, message, or campaign artwork to take centre stage.

The standard body is white, with fidget elements available in eight colours, giving distributors flexibility to match or complement a customer’s brand palette. R+ biodegradable recycled plastic is also available for customers seeking a higher sustainability specification.

Built for Branded Merchandise, Not Retrofitted for It

The key distinction between the Fidget Puck and existing fidget products available to the trade is intent. Most fidget items available as promotional merchandise are consumer products with a small badge or pad-print area added as a secondary feature. CHX Products has taken a different approach: the Fidget Puck was designed as a branded merchandise product first, with the print area a primary design consideration rather than a compromise.

The two flat print faces are substantially larger than the branding areas found on equivalent products currently on the market, giving distributors and their customers a meaningful canvas for full-colour CMYK decoration.

“When we showed early samples to distributors, the first thing they noticed was the size of the print area. That reaction tells you something. This is a product the industry has been waiting for, even if it did not realise it yet.”

Cara Hearn, Head of Sales, CHX Products

A Product with Broad Market Reach

The Fidget Puck has been developed with versatility in mind. Its applications span several distinct market contexts:

Back to school and freshers campaigns, where tactile branded items carry strong recall value among students and young adults

Corporate wellbeing and inclusivity programmes, where fidget tools are increasingly recognised as practical aids for focus and stress management in the workplace

Executive gifting and premium desk accessories, where the quality of the print finish and the physicality of the product position it as a step above standard giveaways

Freshers fairs, trade shows, and conference delegate packs, where a functional item with a strong brand area outperforms disposable alternatives

For distributors, the Fidget Puck offers a product that sits naturally alongside the EcoScribe, TechChair Phone Stand, and other CHX Products lines as part of a coherent, sustainability-led desk accessory proposition.

UK Made. Always Recycled.

In keeping with the full CHX Products range, the Fidget Puck is manufactured at the company’s solar-powered facility in Bodmin, Cornwall, using 100% recycled plastic.

The Fidget Puck carries the four brand pillar credentials that underpin the entire CHX Products range:

Always Recycled

Built to Last

Sustainably Made

Made in the UK