Rolling out the Green & Good? brand throughout the Eurozone

Everything Environmental Ltd has taken full ownership of its European sister company Eco Promo GmbH based in Wurzburg, Germany.

Set up in 2008, Eco Promo was a joint venture between Everything Environmental Ltd, the UKs leading trade supplier of environmental promotional gifts, and Memo AG, Germany’s largest environmental stationery supplier.

Discussions began in October last year for Everything Environmental to buy back Memo AG’s 50 per cent shareholding with the deal being finalised recently.  

Evan Lewis, Managing Director of Everything Environmental said: “The first few years of Eco Promo have been a great success, particularly given that we launched right at the start of the financial crisis. We are delighted to be taking full control of Eco Promo and look forward to rolling out the Green & Good? brand throughout the Eurozone.

A full integration of the two companies will take place over the coming months with many of the operational functions being brought back into Everything Environmental’s UK offices in Bristol. Native French and German speakers have already joined the UK team and are undertaking training and will take responsibility for furthering sales within Europe.

Eco Promo is an exact duplication of the Everything Environmental business model, a trade exclusive supplier of purely environmental and ethically sourced promotional gifts, with the sole sales focus being on the Eurozone.
 
Evan continued: “For the first few years our specific aim was to build sales through the German speaking markets, which proved highly popular. Due to increasing demand from other mainland European countries we are now focused on increasing sales throughout the Eurozone.”

Published on: February 11th, 2014