The purposeful and lifetime Christmas Gift bag that keeps on giving
Everything Environmental, the UK’s leading trade-only supplier of eco-friendly and recycled promotional gifts, has launched its latest Christmas initiative, putting its extensive and popular Green & Good? reusable and lifetime bag range at the heart of its new strategy.
The campaign, “A Bag is for Life, not just for Christmas”, takes its inspiration from the classic 1978 Dogs Trust slogan ‘A Dog is for Life, not just for Christmas’, which is still actively used and instantly recognisable.
The new range of reusable lifetime gift bags being offered can be used for packaging any type of beautiful Christmas gifts from wine bottles to chocolates to pampering products whilst continuing to emphasize the importance of reusing and retaining the eco bags in which the products originally arrived.
Evan Lewis, founder and managing director of Everything Environmental, commented: “Far too often presents are given in paper gift bags which are then quickly disregarded without a second thought. We want to push forward the notion that not only is the gift inside a present for the recipient but also the bag it has come in and can be used over and over again for a lifetime.
“We are continually looking at ways to offer solutions to trade distributors on how their end user clients can give away festive gifts from any source and still leave their target audience with a lasting reminder even once the gift inside has long gone.
“The use of a Green & Good? Bag for Life enables companies to give branded, well known or sought after items and when the item has been used the recipient will be left with a quality made and useful bag they can continue to use everyday.”
The range of Christmas Gift bags includes the new Evesham shopper, which comes with integrated bottle holders and the Salisbury single or double bottle carrier. Both new lines are made using a combination of jute and canvas to give a strong rigid design that can be easily branded.
Also available in the Christmas range is the Dundee jute bag with a loop and button fastener and the small Wells gift bag in a variety of colours including Red, Blue, Green, Pink, Black or Natural trim.
Published on: September 16th, 2013
