Promotional Pathway is holding two one-day “Induction to the promotional merchandise industry” seminars for suppliers and distributors in the South and North of England.

The first course will be held on Wednesday 19th February at Sourcing City’s offices in Farnborough, Hampshire.

Venue: Sourcing City, The Hub, Fowler Avenue, Farnborough, Hampshire, GU14 7JP.

Arrive: 9.00 a.m. Welcome – Tea/Coffee

Our World / Our Market – A Brief Introduction
– Basics – Marketing and Communication
– Where does Promotional Merchandise fit into this world?
– Basic Applications – Uses of Promotional Merchandise
– Basic Types of Promotional Merchandise

Break: 11.15 a.m. Tea/Coffee

Promotional Merchandise – Where does it come from and Who is involved?
– The Supply Chain: From “End User back to the Factory”
– Distributor and Supplier Roles – Shared Responsibilities
– Competition for marketing spend – Alternatives to Promotional Merchandise
Lunch: 1:00 p.m. Break for lunch – (provided)

Review of Morning
– Important Questions to be asked in the Supply Chain

Key Product Areas:
– Writing Instruments
– Bags and Conference
– Computer and Electronics

Break: 3.00 p.m. Tea/Coffee

Key Product Areas – (continued)
– Textiles
– Paper Products
– Home and Lifestyle

Why Decorate a Product? – Main Methods Involved
– Screen Printing
– Tampo Printing
– Engraving
– Embroidery
– Artwork: “G-I-G-O”

Review

End: 5:15 p.m. Close

For more information please email: graham@promotionalpathway.co.uk or viv@promotionalpathway.co.uk.