Hull was announced the winner of UK City of Culture 2017 in 2013. The award is given every four years to a city that demonstrates the belief in the transformational power of culture.

With more than 1 million visitors and over 2000 cultural events, Hull is set to have its moment; it is also now on the BBC weather map too.

Event Merchandising has been appointed to run the Merchandise programme and have just opened up a dedicated store in the ground floor of House of Fraser.

The Hull 2017 range has been produced by Event Merchandise Limited, which has previously developed licensable product ranges for major worldwide events, including London 2012 and this year’s Rio Olympics.

You can read the full story here:

or visit the webshop to view the merchandise: