Epson, the global supplier of printers and printer accessories, have chosen Stay Sourced, the promotional merchandise specialists, to support their experiential Christmas peak campaign, and their Fly Away with Epson promotion, both will be launching in November.  

The promotion offers consumers who purchase a qualifying Epson printer the opportunity to claim a return flight to one of a number of European destinations including Barcelona, London and Paris. Supported by peak field marketing activity, which will work in conjunction with this promotion to ensure full impact in-store during the festive season, the campaign is one of the largest to be rolled out by the brand.  

Having worked with the company for the last three years, Epson rely on and trust Stay Sourced to meet with demanding turnaround times which are required to supply the range of promotional items needed from bespoke concepts through to pens, branded fleeces and jackets.  

Although the more specific plans for this year’s activity are top secret, last year Stay Sourced supported Epson during their peak field marketing activity, which saw the brand visit more than 100 PC World stores throughout the country over a three month period. The theme for the event was ‘Engineered for Speed and Faster Wi-Fi’ which was replicated across all of the promotional merchandise used.  

The team from Epson required 110 polo shirts, 220 fleeces, 70,000 bags of sweets, 50,000 pens, 30,000 balloons and more than 200 roller banners to be branded and supplied to each store in time for the activity.  

A spokesperson from Epson commented: “The Christmas peak campaign is the largest annual UK campaign that we deliver to customers across more than 100 stores nationwide. Not only do we have to make sure that the in-store activity and experiential elements to the campaign provide consistent messaging but also that the materials produced give the right impression of Epson. We don’t want inconsistent branding or poor quality items and we know that when we work with Stay Sourced they will deliver on time, within our budgets and to our specifications.”  

They added: “We have worked with Stay Sourced for the last three years and can trust them to go out of their way to help us and to provide us with exceptional customer service. It isn’t always easy to manage every element of a campaign of this size and working with a company like Stay Sourced, who care about meeting deadlines, means that we have an extra pair of hands as opposed to just an additional supplier to deal with.”  

Director of Stay Sourced, Gary Reisman comments: “We work hard to understand the clients brief before making recommendations about the products that could be used to support the activity. Sometimes the brief is about quantity and finding a suitable supplier that can meet with deadlines, other times it is about creating something unique and individual for that campaign.”  

He adds: “We have worked with Epson for some time now and understand that at this time of year they are particularly busy. As such we take their brief and ensure that they have the promotional merchandise that they need ready for the launch of the campaign. At the end of the day that is what we are here for and we really enjoy working with teams just like Epson, who understand the importance of consistent and high quality promotional merchandise.”  

For more information about Epson and the Christmas peak promotion please visit www.epson.co.uk/flights. The promotion started on the 1^st November 2011 and will run until 15th January 2012. For details about Stay Sourced and the service that the team offer their clients please visit www.staysourced.co.uk or call 0113 2883215.

Published on: November 9th, 2011