Chorley based bakery, Eat My Logo, supplying companies with bespoke branded treats, has completed their biggest round of new product development in recent history. The company, supplying some of the largest brands in the UK, have released a range of new products in anticipation of changing demands of their corporate clients.
Following strategic decisions made in December 2023, the food manufacturer has expanded its proposition, with the addition of 40 brand new lines. Their development has been supported by newly appointed production manager, Martin Evans, with years of experience supplying Michelin Star restaurants.
Their products are used by businesses across the UK to aid engagement with staff, customers, and other stakeholders. Their branded
Their new ranges include:
- Packaged Chocolate Truffles, in giftboxes and flow wrap packs. Each pack is bespoke branded with their clients logo or message.
- Tubes filled with biscuits, chocolates, or confectionery. The tubes are branded with a full wrap, with over 250cm of print area to customise.
- Confectionery Packs, in a range of sized tubs, jars and pouches. Each item is branded with a full colour label.
Through the 2023 period, the brand saw growing demand for confectionery and branded packaging, with over 250,000 items sold in their labelled or confectionery product categories. This change in demand shows a strong area of growth for the business, which previously focused on its bakery items, including branded cupcakes and branded biscuits.
Their investments also offer the supplier a door into new markets, including specialised retailers, giftshops and leisure and tourism sites. Their new business and marketing teams are exploring partnerships to grow this sector in the coming months.
Business Development Manager Daniel Clarke commented “our recent new product additions signify an additional direction for the business. They open our offering up to a whole new demand from corporate clients, which we have seen has a massive potential for growth. Having worked with some of the UK’s biggest brands, including Sky, O2 and the BBC, we are excited to develop new relationships with new clients”.
The family-owned manufacturer remains quality and sustainability driven, with their new products produced with the finest quality ingredients, and supplier partners carefully chosen based on their environmental credentials.
Published on: March 12th, 2024
