The Promotional Products Expo launched the digital village in 2015 and next year’s Promotional Product Expo will again feature the Digital Village, and a Digital Awards ceremony, both sponsored by Constant Contact, marketing advisor to more than 600,000 small organisations worldwide.
The village will feature experts in a variety of digital fields vital to the success of all businesses, including email marketing, social media, cloud computing, data analytics, e-commerce, content marketing, market research and internet advertising to help enhance your brand in the promotional products industry.
Alongside the Digital Village, The Constant Contact Digital Awards 2016 will represent the best digital marketing efforts that the promotional merchandise industry has to offer, showcasing the online efforts of the industry over the past 12 months.
The awards recognise and celebrate the achievements and standards of excellence in digital and will be presented on the Hall 5 theatre stage on the January 21st. Awards will be presented in the following categories:
• Best Email Campaign;
• Best Use of Social Media;
• Best Industry Web Site;
• Best Integrated Digital Marketing Campaign.
Details of how to enter are on the website, visit www.customerfocus.com/en/ppe-digital-awards
David Wilson, Managing director for Customer Focus Exhibitions said: “We are delighted to be working with Constant Contact on our Digital Village for 2016. “Furthermore, their sponsorship is enabling us to raise the profile of digital at the show through these key Digital Awards. Digital is now a vital part of each and every business, and is rapidly changing all the time. Our visitors and exhibitors alike need to keep up with these changes and craft their digital business to better deliver products and services to their customers. The continued growth in use of mobile devices, smart phones and tablets means that digital opportunities present themselves more and more in our industry, and beyond.”
PPD columnist Tamsin Fox- Davies, small business evangelist for Constant Contact, said: “Constant Contact is thrilled to have such an active role in this year’s Promotional Product Expo. As marketing technologies continue to grow and adapt, digital has gone from being a ‘nice to have’ for businesses to a ‘need to have’ in order to achieve success. “We have found that the key to success with digital is education and guidance. “The Digital Village does just that, providing expert resources to educate and guide, while the Digital Awards recognise those who are accomplished in the field and provide excellent examples for others to follow.”
Published on: October 9th, 2015