Cosmetics specialists Keepme are delighted to announce the promotion of Murtza Khokhar to their senior line up as Head of Technical Services.

Murtza, who has worked alongside Keepme’s development team for many years, takes on this specially created role at a time of significant expansion within the company’s ‘Cosmetics & Beauty’ division.

As Head of Technical Services his exceptional industry and scientific knowledge will help shape new product development across the divisional portfolio. Having majored in Advanced Analytical Chemistry from the Royal Society of Chemistry, Murtza can call on more than 20 years of commercial experience working with a wide range of major UK & International cosmetics manufacturers.

His extensive experience includes NPD, product formulation & development, and technical compliance. Most recently he has been responsible for launching several celebrity fine fragrances and gifting products on behalf of high-end UK retailers.

Keepme’s commercial director Steve Anderson had this to say of Murtza’s appointment:

“Our business is enjoying significant expansion. We are increasing product lines for long standing clients and have recently been awarded a number of new contracts, including a high profile license agreement with a well-known movie franchise.

We’re very excited that Murtza has taken on this important role. We have worked together for many years and his industry gravitas alongside natural instinct for what works across the cosmetics and gifting sectors are second-to-none. His appointment will further strengthen our commercial performance and we see exciting times ahead with Murtza integral to that.” 

For more information about Keepme’s cosmetic & beauty services call a member of the team on +44 (0) 1322 381144 or go online for more information at