The Advertising Specialty Institute (ASI) announced the winners of the 2013 Counselor Awards at the Gala Dinner at the Art Institute of Chicago during the ASI Show this week. A major award is for the International Person of the Year, which recognises the most outstanding achiever from the worldwide promotional merchandise industry.

The award is chosen by editors of ASI’s Counselor magazine, and we are delighted to let everyone know that this year the International Person of the Year was awarded to Chris Lee, chief executive of Brand Addition. Brand Addition are today the largest promotional merchandise distributor in the UK and the team manage promotional merchandise for a significant number of international major brands.

Our congratulations go to Chris for his well-deserved recognition on a prestigious international platform.

About ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogues to help members sell, market and promote their brands. Visit ASI at www.asicentral.com