Sow Easy introduces shaped backing cards for the Blooming Pencil range

The latest additions comprise house-, plant pot-, van-, and hammer-shaped backing cards, each designed to complement specific industries while providing an eye-catching alternative to traditional presentation cards.

The Blooming Pencil turns everyday writing into a memorable growing experience. Each biodegradable pencil features a coloured eraser that holds loose seeds inside it. Just open it up to sow the seeds.

The new backing card options build on this concept by adding themed packaging that helps reinforce campaign messages and improve product relevance.

The house-shaped card has been developed for estate agents, housebuilders and businesses operating in the property sector, while the plant pot design is aimed at horticultural businesses, environmental campaigns and organisations promoting sustainability.

The van-shaped card targets logistics, transport and delivery companies, and the hammer version has been created for construction firms, builders’ merchants and DIY-related promotions.

Each backing card can be customised with full-colour branding, giving distributors greater flexibility to align the product with customer campaigns while maintaining the Blooming Pencil’s sustainability credentials.

The launch reflects continued demand within the promotional merchandise industry for products that combine environmental benefits with greater campaign relevance. By introducing sector-specific presentation cards, Sow Easy is extending the versatility of one of its best-known promotional products without changing its core proposition.

The Blooming Pencil forms part of Sow Easy’s wider portfolio of sustainable promotional products, which includes Seedsticks®, seed packets, grow kits and seeded stationery. The company has specialised in seed-based promotional merchandise for more than three decades, supplying branded products designed to encourage long-term engagement while supporting environmental initiatives.

The new shaped backing cards are available immediately and can be supplied with bespoke branding for promotional campaigns across a wide range of industries.

Contact Sow Easy for client visuals and sample packs of the full range.

Keep Growing!