Sow Easy Launches Its “Summer of Sustainability”

Sow Easy has officially unveiled its new Summer Campaign 2026, bringing together a vibrant collection of seed-based promotional products designed to help brands, distributors and retailers embrace sustainability during the peak summer season. Building on the success of its recent seasonal initiatives, the new campaign focuses on colourful, engaging and environmentally conscious products that encourage people to “seed their season” while connecting brands with positive, lasting experiences. The Summer Campaign introduces a refreshed range of seasonal growing products, including Blooming Pencils, Seedsticks®, seed packets, plant kits and growing gift sets, all designed to align with summer marketing campaigns, outdoor events, education initiatives and eco-conscious brand promotions. The campaign combines playful creativity with practical sustainability, offering products that are easy to distribute, simple to grow and memorable for recipients. At the centre of the campaign is Sow Easy’s continued mission to make sustainable promotional merchandise more accessible and engaging. The company has positioned the collection around themes of growth, positivity and environmental responsibility, helping distributors offer clients merchandise that delivers both impact and purpose. The launch follows growing demand for eco-friendly promotional products across the industry, with brands increasingly seeking alternatives to disposable merchandise. Sow Easy’s products are designed to create a longer-lasting connection between brands and consumers by transforming promotional items into interactive growing experiences. Jamie Gray, Managing Director at Sow Easy, commented: “Summer is the perfect season for brands to connect with people through products that feel positive, engaging and sustainable. Our new Summer Campaign 2026 has been designed to help distributors offer something genuinely memorable, promotional products that don’t just get handed out but continue growing long after the initial interaction.” The campaign also highlights Sow Easy’s ongoing investment in distributor support, including low minimum order quantities, UK production, fast turnaround times and marketing-ready product collections designed to simplify the sales process for trade partners. Visually, the campaign embraces bright summer colours, playful packaging and garden-inspired creative themes, positioning the collection as ideal for summer events, educational campaigns, corporate gifting, hospitality promotions and environmentally focused marketing activity. As sustainability continues to shape purchasing decisions across both consumer and corporate markets, Sow Easy believes the Summer Campaign 2026 provides distributors with a timely opportunity to deliver merchandise that combines creativity, usability and environmental value. The full Summer Range 2026 is now available to view online at: https://soweasy.com/summer-range