The first BIG Show of the year at the Crowne Plaza Blanchardstown, Dublin turned out to be the busiest Irish BIG Show ever.

The Merchandise World exhibition to be held in Milton Keynes on Wednesday 10th September 2025, will have a new environmentally friendly product focus, a new unique format, and a new name, Sustainable Merchandise World.

150 of the promotional merchandise industry’s leading figures got together to sample the high life when Showcase & Friends once again staged an afternoon of networking at the stunning Cloud 23, the exclusive venue at the top of Hilton Manchester Deansgate’s Beetham Tower.

The British Promotional Merchandise Association (BPMA), the national trade body for the branded merchandise industry, is proud to announce its new partnership with Comic Relief, the iconic UK charity behind Red Nose Day.

The Promotional Merchandise Industry Market Report for 2024 has now been published and reveals a surprising overall market growth for the year.

Visitors on Day One of Merchandise World, the UK Promotional Merchandise Industry’s biggest annual event, was the highest number recorded post-Covid, and the total visitors throughout the two-day show were only marginally behind the record setting pre-Covid show in 2020.