Industry News
Sourcing City Marketplace Starts Tuesday!
Around 100 suppliers are ready and waiting to greet VIP’s from the industry’s leading distributors at SC Marketplace. Over 1750 appointments are pre-booked, and major players are preparing for valuable conversations to build their businesses.
Brandinc US Take Their Expertise to the West Coast
Brandinc’s new location in California is headed by Tad Webster – president and managing director of the U.S division. The team has expanded into several locations across the globe, including Hong Kong, Singapore, Sydney New York, and now Los Angeles.
ASI Global Study: Promo Products More Memorable and Popular
The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among 85% of consumers surveyed. The superior advertiser recall far exceeds other advertising and marketing alternatives, creating a much higher return on investment (ROI) than other forms of media.
New BPMA Chair Announced at the Patrons Dinner in London
On 16th September, BPMA patrons met at the prestigious Carlton Club – the original ‘home’ of the Conservative party in London and was chaired by Member of Parliament Brian Binley. Although this was a formal event, there were still streaks of the Promotional products Rock! theme throughout the evening.
BPMA Say Scots are Wearing Their Hearts On Their Sleeves… Shirts and Lapels
From Berwick on Tweed to Wick, Scots everywhere, no matter which side they support, have been wearing their hearts, not just on their sleeves but also on their T shirts, lapels, even on their cuffs.Around £0.25 million has been spent by the two sides on promotional clothing , badges or flags, the biggest promotion of budgets ever by BPMA’s estimates.
Prince Harry Wears the Invictus Games Message on his Heart – BPMA
The image of Prince Harry in a Invictus Games branded polo shirt or jacket was very prominent in the marketing of the event in the press and on TV. The clothing range , developed by leading event merchandise experts Event! Merchandising, was one of the most recognisable visual element of the campaign.






