Dynamic Highway Update

Dynamic Highway in July 2026: 69 Suppliers Live, and the First Twelve Fully Integrated

Over 67,000 products now carry live supplier pricing on the platform, with live stock on more than 48,000, and a first group of twelve suppliers has reached full integration, the top tier of Dynamic Highway participation. Here is where things stand.

69 suppliers live | 8 suppliers in progress | 67,236 products with live prices | 48,366 products with live stock

Since launching in February 2025, Dynamic Highway has grown steadily month on month. Sixty nine suppliers are now live on the platform, with eight more currently moving through the connection process. Between them, live suppliers are serving actual standard pricing on 67,236 products, with live stock information on 48,366 of those, direct from supplier systems to the distributors who buy.

Connection is only the starting point, though. Once a supplier is live, there is a ladder to climb, and this month brings a milestone at the very top of it.

The Top Tier: Full Integration

Full integration is the top tier of Dynamic Highway participation. A fully integrated supplier has all four data streams live:

Dynamic Highway Prices Actual standard pricing, live on the platform, not a catalogue estimate.

Automatic Updates via API Product and price changes flow through automatically, with no manual re-supply and no lag.

Live Stock Distributors see availability before they quote, not after they have promised.

Customer Specific Rates Individual special pricing served to the right distributor automatically.

The Fully Integrated Twelve

Twelve suppliers have now completed every stage of that ladder, and congratulations to each of them. These are the suppliers serving live, complete data to distributors every day:

BabyUSB Clipper Interall UK Ltd Everything Seeds Juniper

Just Pads Pinpoint Plastoria Preseli

Ravensden Plc Regal Toys Solo MidOcean XD Connects

12 suppliers fully integrated | 19,148 live products between them

These twelve set the standard, and they will not be twelve for long. The live supplier list is available to all Sourcing City customers from the Sourcing City home page.

The 100% Data Club

Data quality deserves its own spotlight. A 100% data rating means a complete, accurate, fully populated product record that distributors can quote from with confidence. Across the platform, 15,075 products now hold that rating, and eight suppliers have achieved it across their entire product range:

Everything Seeds | Juniper | Just Pads | Pinpoint Plastoria | Regal Toys | Solo MidOcean | XD Connects

It is no coincidence that all eight also sit within the fully integrated twelve. The further up the ladder a supplier climbs, the better their data works for the distributors who buy from it.

Where That Data Travels

Integration is not a technical exercise for its own sake. Every live product record is working across the Sourcing City estate, in front of the people who buy:

Sourcing City Platinum 370+ subscribing distributor companies and over 2,000 daily users see actual prices, special rates and stock as they source.
Sourcing City Skin Sites Over 150 distributor branded sites, all powered by Dynamic Highway data and used by distributors’ own end clients.
Promotional Office Over 650 users in 110+ distributor companies pulling product and price data straight into live quotes.
Dynamic Highway Data Feed Coming Soon The next step: distributors feeding Dynamic Highway data directly into their own bespoke websites. Suppliers integrated today will be first in line when it arrives.

Not on the highway yet?

Sixty nine suppliers are live, eight more are on the way, and every month more distributor sourcing decisions are made on the platform. If your products are not there, someone else’s are. Getting started is straightforward, the team will guide you through each stage.

Natalya Lepp, Technology Development and Training Manager 01252 224191 | natalya@sourcingcity.co.uk

Sourcing City | The Hub, Fowler Avenue, Farnborough, Hampshire, GU14 7JP | 01252 224191 | www.sourcingcity.co.uk