Sourcing City AI Search Goes Live for All Platinum Members

The platform’s most significant product upgrade in years is now out of beta and available to the full Platinum membership.

Sourcing City has today confirmed that its AI-powered search capability is now live and available to all Platinum members, marking the end of a closely watched beta programme and the beginning of a new chapter for how distributors find and evaluate promotional merchandise.

The AI Search button now appears prominently on the Sourcing City homepage, giving Platinum members one-click access to a suite of capabilities that go well beyond traditional keyword matching.

What is new in the full release

Four headline features define the out-of-beta launch.

Creative AI Search allows users to describe a brief, a theme, or even a feeling, and receive relevant product suggestions drawn from across the Sourcing City catalogue. Rather than requiring a specific product name or category, distributors can search the way they actually think when a client brief lands on their desk.

Accuracy Rating gives users a confidence score alongside each set of results, helping them evaluate relevance quickly and move faster from search to shortlist.

Customised Ideas Lists allow Platinum members to curate and save AI-generated product selections, building tailored proposals directly within the platform instantly.

Image Search completes the feature set, enabling distributors to upload or reference an image and find matching or complementary products across the Sourcing City supplier network.

Why this matters

The promotional merchandise sector has historically been slow to adopt search technology beyond basic keyword filtering. Sourcing City’s AI Search addresses a genuine pain point: distributor time. When a client brief arrives with a tight deadline, the ability to move from brief to shortlist in minutes rather than hours is a material competitive advantage.

The Platinum membership tier, which covers a substantial proportion of the distributor community, now has access to these tools as a standard part of their membership package.

What comes next

Sourcing City has indicated that AI Search development will continue, with further refinements planned based on member usage and feedback. Platinum members are encouraged to explore the new features via the homepage search panel and to share feedback directly with the platform team.

For distributors not yet on a Platinum membership, this release adds meaningful weight to the case for upgrading.