Sourcing City Heads to ASI Show Chicago in Support of PromoAlliance Partnership

Sourcing City is pleased to confirm that Sales Director Jason Grenham will be attending ASI Show Chicago, taking place at McCormick Place from 21 to 23 July 2026, representing the business in its capacity as a PromoAlliance partner.

ASI Show Chicago is one of the most significant events in the North American promotional products calendar, bringing together distributors, suppliers and industry leaders for three days of product discovery, education and business development. This year’s show takes place at the North Building of McCormick Place and features an Education Day on 21 July, followed by two full Expo Hall days.

Jason’s visit reflects Sourcing City’s continued commitment to its international partnership with ASI through the PromoAlliance programme, which connects UK promotional merchandise businesses with the world’s largest promotional products membership organisation. During his time in Chicago, Jason will be meeting with the ASI team as well as a range of US distributors and suppliers, deepening the transatlantic relationships that sit at the heart of the PromoAlliance network.

As part of the programme, Jason will also be attending a PromoAlliance networking event hosted by Michelle Bell of ASI, bringing together members and partners from across the industry.

Sourcing City has maintained a longstanding relationship with ASI and the broader North American market, and the Chicago visit underlines the business’s forward-looking approach to international engagement at a time when cross-border collaboration in the promotional merchandise sector continues to grow in importance.

Further coverage of Jason’s visit, including observations from the show floor, will follow on Sourcing City News.