British Promotional Merchandise Association Marks Landmark 60th Anniversary with Dynamic Rebrand

The British Promotional Merchandise Association [BPMA] has marked its landmark 60th anniversary by unveiling a new vibrant and dynamic visual identity.

Originally established in 1965, the BPMA is dedicated to promoting best practice around sourcing, manufacturing, and distribution of promotional products, and supports its 400+ members in driving success while governing key areas such as compliance, quality, education and sustainability.

Its first significant brand change for a decade, the new BPMA visual identity has been consciously designed for digital-first communications, allowing for animation and video within the logo mark.

Combining bold colours with a clear, vibrant and engaging design, the new BPMA brand will ensure that the trade body remains relevant for the years to come as it continues to drive the progression of the Promotional Merchandise sector and tackle topical issues, such as sustainability.

Phil Goodman, CEO of the BPMA, confirmed: “2025 marks an impressive 60 years of the BPMA, so we have used this landmark anniversary to create a vibrant and dynamic new visual identity for the organisation that will engage both existing and potential members, while ensuring our relevance in the ever-evolving digital landscape.

Whilst we are committed to always maintaining professional standards, we felt we can also be a little playful and believe that our new brand reflects the fact that at the heart of our industry is the happiness created by the giving and receiving of branded merchandise. I am really proud of the new BPMA brand and feel it will play a vital role in helping us to achieve our wider objectives over the next 12 months and beyond.”

The new rebrand comes nearly 12 months after the BPMA appointed Phil Goodman as its new CEO, where his extensive experience in commercial marketing and digital customer experience spheres will be key in continuing to drive the organisation forwards.

For more information, visit: https://bpma.co.uk