An American View of Merchandise World

Merchandise World in Coventry on the 22nd & 23rd January 2025 not only had around 1500 visitors, there were also VIP visitors and guests from the USA & EU.

One prominent visitor was Michele Bell, ASI Senior Vice President, Content & Global Alliances. She has published an interesting and comprehensive article on her experience at the show. The article also compares this prestigious UK event to how things are done in the USA.

Rob Watson, the CEO of leading USA supplier Vantage Apparel, attended the show for the first time to support Vantage’s European partner, LYNKA, based in Krakow, Poland. “I thought Merchandise World was strongly attended, with distributors wanting to have long, in-depth, meaningful conversations in the booth versus the American counterpart of scan, grab a catalogue and go,”

To read the article in full, please visit: https://members.asicentral.com/news/industry-news/january-2025/merchandise-world-2025-connections-collaborations-abound/

About ASI

ASI is in the business of success. A time-tested industry leader in technology, information, education, advertising opportunities, trade shows and events, ASI helps its 25,000 members sell, market and promote their brands, while turning on the world to the power of promotional products.