UK Merch Expo 2026 Delivers Strong Industry Connections and Innovation Showcase

By Steven Dove, Total Merchandise.

Total Merchandise’s UK Merch Expo 2026, held at Colchester United Football Club, brought together over 40 suppliers and a strong turnout of customers eager to explore the latest trends shaping the branded merchandise sector.

The event provided a valuable platform for face-to-face engagement, with suppliers showcasing innovative products and emerging trends set to define the industry throughout 2026. Attendees had the opportunity to connect directly with manufacturers and distributors, fostering meaningful business relationships in a dynamic, collaborative environment.

The venue at Colchester United Football Club once again proved an ideal setting for the expo, offering excellent facilities and accessibility that contributed to the event’s welcoming atmosphere. Total Merchandise has established a successful partnership with the venue over several years, with each event building on the last.

Feedback from attendees was overwhelmingly positive, with many praising the breadth of suppliers present and the quality of products on display. The concentrated format -bringing dozens of suppliers under one roof – allowed customers to efficiently explore new possibilities, compare offerings, and make informed decisions about their merchandise strategies for the year ahead.

Jason O’Connor, Managing Director of Total Merchandise, said: “We’re delighted with how this year’s UK Merch Expo has been received. Seeing the level of engagement between our suppliers and customers, and witnessing the innovation on display, really reinforces the value of bringing our industry together.

“The connections made and conversations had at events like these are invaluable, and we’re proud to continue facilitating these opportunities for the merchandise community.”

As the branded merchandise sector continues to evolve, events like the UK Merch Expo remain essential touchpoints for industry professionals seeking to stay ahead of trends, discover new suppliers, and strengthen business relationships in an increasingly competitive marketplace.