A Night to Remember: BPMA Annual Awards Dinner 2026 Honours Industry Excellence

The BPMA Annual Awards Dinner 2026 once again delivered a spectacular evening of celebration. Taking place on Wednesday 21st January at the CBS Arena, Coventry, the Awards Dinner followed a busy first day of Merchandise World, with 600 guests arriving energised and ready to celebrate the very best of the industry.

The association hosts the Awards Dinner annually to recognise and reward the professionalism, passion and hard work within membership and the wider industry. With categories spanning Distributors, Suppliers, Lifetime Achievement, Marketing Campaigns of the Year, BRIMAN and the BPMA Product Awards Grand Prix, a total of 17 awards were presented on the night. This year also saw the introduction of two new awards: the BPMA Emerging Talent Award, recognising individuals who have entered the industry within the last three years, and the BPMA Recognition Award, honouring longer-standing individuals who have made a notable impact.

Following networking drinks and the first dinner course, the evening’s awards were presented by BPMA Chairman Clive Allcott and BPMA CEO Phil Goodman, alongside host comedian Hal Cruttenden, whose high-energy performance kept guests thoroughly entertained between dinner courses. As the evening unfolded and award winners were revealed, the energy in the room tangibly buzzed.

To discover this year’s award winners, please click here.

The evening concluded in style with a live band, The Indie Killers, dancing and lively conversation, providing a fitting celebration of another fantastic year for the promotional merchandise sector.

BPMA CEO Phil Goodman commented: “The BPMA Annual Awards 2026 was amazing. Record numbers attending, Hal Cruttenden keeping us all on our toes, and a genuine night of reflection, celebration and recognition. Our industry deserves the highest calibre event to recognise the achievements of members, and it felt like everyone had made an extra effort. The opportunity to acknowledge the dedication and achievements of David Long was a truly moving start to proceedings, and the respect in the room was tangible. On behalf of the entire BPMA team, thank you to all those who attended and congratulations again to all finalists and winners.”

Photographs from the event

Please click here to view all photos from the event.

The BPMA would like to thank the incredible support of the award sponsors: Geiger, BIC Graphic, Impression Europe, Preseli, PF Concept, XD Connects and Victorinox. The BPMA also extends its thanks to all attendees who contributed to the success of the evening and now looks forward to next year’s Awards.