Brand Revolution Acquires fresh id

The creative marketing agency strengthens its global positioning in sourcing, customised merch and packaging.

March 5th 2026 – The global creative agency strengthens its positioning with the acquisition of the custom merch company fresh id, with offices in Nuremberg and Berlin, Germany, London, and Hong Kong.

This is Brand Revolution’s third major acquisition, following the integration of Brilliant, a Leeds, UK-based social-first creative agency, in early 2025 and Lumenati, an Emmy Award-winning Denver, US-based creative studio in October 2025.

With the addition of fresh id, Brand Revolution expands its global reach and expertise in designing, sourcing and delivering custom merchandise, POS and packaging for brands. Critically, the strengthened Hong Kong presence significantly enhances Brand Revolution’s direct-to-source capabilities. Through its established office and on-the-ground team in Hong Kong, the business gains closer proximity to manufacturing partners across Asia, enabling greater control over supplier selection, quality assurance, compliance and production timelines. This local sourcing infrastructure allows Brand Revolution to streamline operations, unlock cost efficiencies, and accelerate speed-to-market, while maintaining the highest standards of sustainability, transparency, and craftsmanship. For clients, this translates into greater flexibility, reduced risk and a more agile, end-to-end solution from concept through to global delivery.

Alisa Haynes, CEO of Brand Revolution, comments, “We’re beyond thrilled to welcome fresh id to the Brand Revolution family. Their expertise in customised merchandise and packaging, combined with their strong commitment to sustainable processes, makes this an incredibly exciting addition to our group. With fresh id joining the team, we are building one of the largest in-house overseas custom product development and sourcing capabilities in the industry, while significantly strengthening our presence in the German market. This move brings us closer to our ultimate goal of being a truly globally connected marketing agency — bringing world-class expertise together under one roof. We can’t wait to start learning from each other and delivering even greater value to our clients.”

Founded in Germany, fresh id focuses on certified standards and actively champions sustainability. They have been awarded a Platinum EcoVadis Medal. This result places them among the top 1 per cent of companies assessed by EcoVadis.

Marc Huff, Founder of fresh id, adds: “From the beginning, our work has always been about more than products. It’s about bringing people together and creating something that matters. Joining Brand Revolution lets us keep growing our ideas and values, now with a partner who shares our passion for doing things the right way.”

Sebastian Fiedler, Founder of fresh id, comments: “I believe every piece we create is more than just an item—it’s a result of trust, teamwork, and care for the world around us. With Brand Revolution, we have a partner who understands our vision and wants to help us make a positive difference, not just for brands, but for everyone connected to our work.”

The fresh id team will remain based in Germany, operating as part of Brand Revolution. All client relationships, team members, and active projects will continue uninterrupted.

About Brand Revolution

Brand Revolution is a trailblazing creative powerhouse dedicated to shaking up the status quo and igniting unforgettable brand experiences. With a global team of 200+ experts across five continents, the agency specializes in strategic ideation, creative design, video production, event execution, and innovative merchandise programs. Brand Revolution’s proprietary Return on Emotion® approach ensures that every campaign resonates deeply, driving engagement and brand loyalty.

About fresh id

A custom merch company with global offices in Nuremberg and Berlin, Germany, London and Hong Kong. As a company, they design, source, & deliver custom merchandise, POS, and packaging for your brand. They take responsibility for society, the environment, and future generations. That’s why they focus on sustainable processes, certified standards, and transparent guidelines.