Geiger expands European presence with acquisition of S&P Werbeartikel and UP Werbemittel

Geiger GmbH has acquired two German promotional products specialists – S&P Werbeartikel (Düsseldorf) and UP Werbemittel (Münster), both effective January 2026. Whilst each bring with them strong reputations, experienced teams, and long-standing customer relationships, integration will enable both to benefit from the strong leadership team at Geiger’s German headquarters in Senden, as well as the systems and infrastructure of Geiger globally, allowing a stronger focus on customer service, growth, and long-term stability.

“Geiger’s growth strategy has always focused on partnering with high-quality, customer-centric businesses that share our values,” said the President of Geiger International, Vicky Kinasz. “The addition of S&P Werbeartikel and UP Werbemittel strengthens our European platform and supports our long-term commitment to investing in people, service excellence, and sustainable growth.”

The acquisitions also support succession planning while creating new opportunities for employees and customers within a larger international organisation.

“S&P and UP are both highly respected companies with talented teams and strong regional roots,” said Mirco Häßlich, Managing Partner of Geiger GmbH. “We are proud to welcome them to Geiger and look forward to growing together while continuing to deliver outstanding value to customers across Germany and beyond.”

With more than 120 employees across Europe, Geiger GmbH serves clients throughout Germany, Luxembourg, Austria, and Switzerland, and is part of Geiger, which employs more than 600 people worldwide.

Headquartered in Lewiston, Maine, Geiger is the world’s largest privately held, family-owned promotional products distributor. Now in its fifth generation, the company operates in the US and internationally and is committed to socially and environmentally responsible business practices.