Matt Pluckrose Joins Jute Trading Ltd as Strategic Business Consultant

JuteBag , the UK’s leading supplier of ethical, sustainable, and marketing driven packaging solutions, is proud to announce that Matt Pluckrose has joined the company to assist with strategic business development.

In this role, Matt will lead initiatives to expand the company’s reach, build strategic partnerships and develop innovative marketing solutions in both domestic and international markets.

Director – Parit Shah says: “ With extensive experience gained over 27 years within our industry Matt brings a proven track record in developing innovative business strategies and fostering long-term client relationships. At JuteBag , he will focus on strengthening the company’s brand position and pushing us toward our goal of being the No 1 UK trusted supplier / provider of environmentally responsible alternatives to plastic packaging.

“I’m excited to join this amazing and friendly team at JuteBag ,” said Matt . “The range and opportunity with this team is exciting as we push ahead with making the “product the champion” in all giveaway focussed promotions and I look forward to helping clients get their client brands to transition to eco-friendly solutions while supporting JuteBags’ mission of reducing plastic waste.”

JuteBag has built its reputation on crafting durable, stylish and sustainable products that help organisations, retailers and individuals reduce their environmental footprint. With Matt on board, the company is poised to accelerate its growth and bring its vision of a greener future to more markets.

About Jute Trading Ltd At JuteBag, part of Jute Trading Ltd, we’ve spent over 20 years helping customers make more sustainable choices. We specialise in eco-friendly packaging and lifestyle products, supplying over 10 million reusable bags each year. By working closely with communities and partners in India, the EU, and the UK, we offer biodegradable, ethically sourced alternatives to plastic—designed to reduce waste without compromising on quality, style, or values.

We continue to expand our impact beyond business alone. By holding Fairtrade and GOTS Organic Cotton certifications and offering these ethically sourced products, we help ensure that farmers in our supply chain receive fair wages, work in safe conditions, and engage in sustainable farming practices that protect their land for future generations. Our commitment goes further through ongoing CSR and charitable initiatives in India, the UK, and Kenya—supporting education, women’s empowerment, and environmental projects that create lasting, positive change in the communities we serve.