Clone Makes Strategic Hire as Charlotte Melvin Takes the Helm as Sales Director

Award-winning industry leader joins employee-owned agency to accelerate growth

Clone has appointed Charlotte Melvin as Sales Director – a significant hire as the agency gears up for its next phase of growth. Charlotte brings 15 years of promotional merchandise experience to the role.

Charlotte spent nearly a decade at Fluid Branding, progressing from Account Manager to Account Director and earning recognition as Most Profitable Salesperson, Sales Hero and Employee of the Year along the way. For seven of those years, she led the sales team as Sales Manager, working closely alongside three fellow Sales Managers and the Commercial Director to drive team performance, client growth and commercial strategy.

So why Clone?

“The people, the vision, the story,” says Charlotte. “I felt comfortable with the team from day one, but what sealed it was the ambition. This is a business that’s going somewhere – and I wanted to be part of it.”

Her leadership philosophy centres on putting people first. “When your team feels supported and valued, the results follow.”

Simon Drury, Managing Director at Clone, said: “Charlotte’s the kind of leader you build a business around. Her track record speaks for itself, but it’s her approach that made this an easy decision – she gets what we’re trying to do here.”

The timing makes sense. The employee-owned agency – which made the transition in 2025 – recently achieved a 100% score in its Great Place to Work recertification, a clear signal that the culture Charlotte is joining is as strong as its commercial performance.

For the first few months, Charlotte will be focused on getting under the skin of the business. “It’s about listening and learning – understanding our team, our clients, and where the quick wins are. Then we build from there.”