Pro-Ad Welcomes Corporate Recognition to the Family, Strengthening Its Market Position

Pro-Ad Ltd is excited to announce the acquisition of Corporate Recognition Ltd, a well-established distributor of branded business gifts and corporate merchandise.

This strategic move reflects Pro-Ad’s ongoing commitment to growth, innovation, and delivering excellence in customer service. With over 40 years of experience, Pro-Ad continues to expand its capabilities and reach, all while staying true to the family values that have made it a trusted partner for both suppliers and clients.

“We’ve known and respected the team at Corporate Recognition for many years,” said Carlo Nardini, Managing Director of Pro-Ad Ltd. “They’ve built a business based on trust, reliability, and a genuine commitment to their customers— values we hold dear at Pro-Ad. We’re excited to welcome them into the fold.”

Corporate Recognition, known for its personal service and loyal customer base, is a natural fit for Pro-Ad’s family-run, customer-first approach. The integration will broaden Pro-Ad’s client network, and bring fresh talent and expertise into the organisation.

“This acquisition is an exciting step for us” added Carlo Nardini. “Not only does it strengthen our relationships with suppliers, but it also reaffirms our position as a leading promotional merchandise distributor, committed to delivering exceptional solutions backed by the friendly, knowledgeable service our customers have come to expect.”

For further details, please contact: Carlo Nardini Managing Director, Pro-Ad Ltd T: +44 (0)1670 518928 E: carlo.nardini@proad.co.uk W: www.proad.co.uk