Get to know the Kustom Kit Team: Mike White

Spearheading our debut is Mike White, Kustom Kit’s Divisional Director and an experienced figure in the merchandise industry. Mike began his career at Burton McCall in 1996, selling Swiss Army knives and Maglite torches, before moving to Supreme in 2002. From 2004 to 2019, he worked at Fanela selling printed and embroidered garments to the promotional industry, before joining Kustom Kit in 2019. His return to Merchandise World therefore represents something of a full-circle moment.

For Mike, the return is also about changing perceptions of Kustom Kit.

Traditionally seen as a premium corporate workwear supplier, with polos and shirts at its core, Kustom Kit has evolved significantly in recent years. As hybrid working has driven demand for clothing that is more relaxed, comfortable and versatile, the brand has broadened its range to offer a more contemporary and rounded casual proposition.

As Mike puts it: “As we move into 2027, Kustom Kit continues to redefine what premium apparel can be, offering creative, contemporary solutions for the modern customer, with quality and innovation at their core.”

While polos and shirts remain at the heart of the collection, an expanded range of T-shirts, knitwear, sweatshirts, jackets and layering options gives decorators and distributors the opportunity to offer a much more diverse and modern portfolio.

So, on the 20th and 21st January 2027, come and meet Mike and the Kustom Kit team at stand F13, discover the latest collection and see the evolution of the brand for yourself.

You may even spot Mike modelling his favourite garment, the KK331Quilted Sweat.