PF Concept strengthens partnership with Prevented Ocean Plastic to create fully circular, measurable impact

PF Concept announces a significant expansion of its long-standing partnership with Prevented Ocean Plastic (POP), moving beyond material sourcing to directly funding waste collection infrastructure in coastal communities.

Since 2020, PF Concept has used Prevented Ocean Plastic material in selected H2O Active Eco bottle ranges. From 2026, the partnership enters a new phase: PF Concept will directly support the collection of waste plastic by funding one large and two small dedicated plastic collection trucks in Indonesia, enabling the recovery of polypropylene (PP) plastic cups that would otherwise be discarded or leak into the environment.

Globally, hundreds of billions of single-use plastic cups are discarded every year, with a significant share at risk of entering our oceans due to insufficient local collection infrastructure. Polypropylene cups are particularly challenging, as they are widely used but rarely collected at scale.

Through this funding PF Concept will enable Prevented Ocean Plastic to deploy the trucks on underserved coastal collection routes, creating stable income opportunities for local waste collectors while preventing plastic reaching the ocean.

From collection to product – closing the loop

What makes this partnership unique is its direct link between collection and product manufacturing. The PP cups collected through these new routes will be recycled by Prevented Ocean Plastic and supplied back into PF Concept’s own supply chain.

The recovered material will be used in PF Concept products such as the Cirrus and Alto reusable tumblers, which are manufactured using 100% polypropylene mono-material 50% of which will be recycled material. This design choice means the products are fully recyclable at end of life, enabling true circularity.

Polypropylene is one of the most challenging plastics in the circular economy. Despite its widespread use in food and beverage applications, only around 1% of polypropylene is currently recycled worldwide, largely due to limited collection and processing infrastructure. Prevented Ocean Plastic has developed a world-first, food-safe recycled polypropylene supply chain that has been validated for use in European markets, ensuring full traceability, quality control and regulatory compliance.

This validation enables PF Concept to responsibly integrate recovered, recycled polypropylene into its Made in the UK Cirrus and Alto cups, proving that high-quality, food-contact products can be made from responsibly collected recycled material without compromising safety or performance.

In practical terms, PF Concept will help collect the exact waste that ends up in its own products -closing the loop from discarded cup to new cup.

Measurable social and environmental impact

Prevented Ocean Plastic is built on a people-first model that recognises waste collection as essential work. By formalising collection routes and providing safe, reliable infrastructure, the programme supports fair pay, safer working conditions and long-term income stability for waste collectors in vulnerable coastal communities.

This approach not only prevents plastic pollution but also strengthens local livelihoods and resilience, ensuring environmental progress goes hand in hand with social development.

Each Cirrus or Alto tumbler produced using this material represents more than 10 single-use polypropylene drinking water cups removed from the environment. This creates a direct and measurable impact per product sold, linking customer choice to real environmental and social outcomes.

Over their operational lifetime, the three trucks funded by PF Concept are expected to enable the collection of over 100,000 tonnes of plastic or around 34.5 billion cups, while expanding access to safe and formal waste collection in coastal communities

More than a tumbler

PF Concept enters this partnership with a clear belief: these products are more than just a tumbler. They are a practical mechanism to support waste collection, improve livelihoods, and reduce plastic pollution — while delivering high-quality, fully recyclable product media.

By combining infrastructure funding, transparent impact reporting and circular product design, PF Concept demonstrates how businesses can move beyond offsets and claims to deliver real, traceable and scalable impact.

Raffi Schieir, Founder, Prevented Ocean Plastic : “Polypropylene is one of the most widely used plastics in the world, yet only around 1% is recycled globally. That is not a material problem — it is a collection problem. This partnership with PF Concept directly addresses that gap by funding the infrastructure needed to recover polypropylene cups before they enter our oceans. By connecting collection, recycling and manufacturing into one transparent system, we can turn overlooked waste into valuable, food-safe material while creating stable income opportunities for coastal communities.”

Anne Karine Lemstra, VP Sustainable Development, PF Concept: “We entered this partnership because we believe sustainability must deliver real, measurable impact. By funding collection infrastructure and using that exact material in our own products, we are closing the loop in a tangible way. Every cup sold represents polypropylene waste removed from the environment and designed back into a fully recyclable, mono-material product. This is not about claims — it is about responsibility, traceability and making circularity work in practice: Rescue. Recycle. Reuse. Repeat.”