The European Market Podcast was hosted by ASI’s Christopher Ruvo and features two experienced leaders in the European promotional merchandise market place; David Long and Michael Freter.

 

David is CEO/Executive Chairman of Sourcing City, a trade service organization that provides a suite of solutions to the UK’s promotional market and also organisers of Merchandise World, the IK’s largest trade exhibition. Michael Freter is Managing Director of Germany-based PSI, Europe’s largest trade exhibition.

 

The interview provides a look at how the market in the UK is faring amid the coronavirus pandemic – a particularly timely perspective as certain lockdown measures in some countries start to lift.

 

To hear the interview in full, please see link embedded in the following article. Please click here.

 

 

Published on: July 8th, 2020