UK Distributor BTC Group announced today in London it is merging with US Distributor Geiger.  The company will now be known as Geiger BTC Group and will support clients in the UK and across Europe.

BTC Group is the largest private owned promotional products Distributor in the UK.  Geiger is a 5-generation family owned and managed company, the largest such Distributor in the US.  The union of the two firms is part of a strategy to support the needs of global customers in North America, Europe, and elsewhere around the world.

According to BTC Group Managing Director Frank Murphy, “Our team is excited to be part of the expanding Geiger global network.  We have known each other for years and have worked together on many projects.  Because our companies have similar cultures and each bring unique strengths, this formal joining of companies will enable us better provide the enhanced services that multi-national customers are requiring of their business partners.”

Geiger CEO Gene Geiger noted, “This is a watershed opportunity for our firm, merging with the UK’s market leader.  We already can see we will learn a great deal from the talented team at BTC Group.  Moreover, Geiger BTC Group will become the launching pad to support our growth in Europe and beyond. This is really a case of one plus one equalling three and more.”

Geiger BTC Group will continue to be led by Frank Murphy as its Managing Director.

Founded in 1977, the BTC Group has a staff of 55 and is based at Hayes in Middlesex. Headquartered in Lewiston, Maine, Geiger has 335 employees and 400 independent sales persons across the country.