BTC Group yet again delivered a superb exhibition at Wembley Stadium.  With over 60 exhibitors on the day this merchandise extravaganza inspired and educated the guests regarding the endless possibilities that promotional products can offer.  This lead to over 1000 enquiries, and even some orders placed on the day!

Jon Birrell, Senior Marketing Manager and event organiser, commented “Thanks to all the suppliers for their fantastic support at BTC Group LIVE. As an industry we are blessed with so many great suppliers who have helped us to grow over the years. Their continuing efforts, and increasing willingness to exceed expectation, are greatly appreciated by myself and our Sales teams. We’re now working hard to convert the enquiries!”

Melissa Chevin from Senator Pens stated “Senator would like to thank BTC Group for delivering another first-class event.  The iconic venue, the attention to detail in the planning stages and the quality of visitors in attendance, all resulted in a thoroughly enjoyable and productive day. BTC Group LIVE was an ideal platform to showcase the Senator range. There was a real air of optimism at the show and it was great to see so many big brands in attendance, with such a range of requests and requirements. We have been busily working our way through the very large pile of requests received. Thank you to the whole team for your help and support throughout the day and for a well organised, well attended show.”

Tom Armitage at Yob Golf remarked “It was without shadow of a doubt the most professionally organised end user show we’ve been involved in.”

This year, BTC Group created The Clothing Zone, a new concept that worked extremely well. Many customers came along to specifically look for branded garments, having all the promotional clothing together in one zone saved our guests lots of time and meant that they saw every manufacturer at the show.

BTC Group produced displays of over 20 of their Merchandise Programmes on the Mezzanine, from clients such as Microsoft, Tesco, Nationwide and Monster Energy Drinks.  This helped to give customers a real idea of what can be achieved in supporting a Brand with a range of quality products.

Rodolphe Le Gal from BIC noted “We are used to exhibiting at many shows during the year and I must say I was very impressed by the quality of your event. From the arrival when all our boxes were taken to our stand to the drink at the end of the day, everything has been perfectly organised. Very well done guys!”

Our VIP guests not only saw the latest in promotional merchandise and corporate clothing in the Bobby Moore Room but also experienced a guided tour of the world famous Wembley Stadium.  Many guests commented on the quality of the presentations regarding the BPMA market research and an IT focussed seminar on technology for marketing.
 
Graham Winter from PF Concept said “It was a pleasure to be part of such a well organised show, professionally managed and attended by such a high calibre of End User buyers. From the moment the doors opened we were busy”… “A significant number of very encouraging meetings were carried out, all with serious buyers and with genuine budgets to spend. A truly worthwhile day and our thanks go to the BTC Group team for both the Show and the hospitality they showed to their suppliers on the day. Looking forward to the next show!”

Published on: October 25th, 2011