Entrants for this year’s Product Awards have excelled themselves. With realigned categories which include upweighted sustainability criteria and evidence, this has already been a tough competition.

With the judging process now well underway, the shortlist is out. Over 40 judges this year have been engaged to scrutinise the entries, compare the credentials and put their scores forward.

The BPMA are delighted to confirm the shortlisted products below are now through to the final rounds of judging.

Celebrating the industry in December

The winners will be announced at the BPMA 60th Anniversary Celebration featuring the Product Awards, taking place at The Brewery, London, on Thursday 11th December 2025 — an event not to be missed as the association honours 60 years of excellence and innovation in the promotional merchandise industry.

Read on to discover which products are through to the next round:

Apparel Product of the Year

Bosscher International LTD SOXS.co

Kingly Ltd. Kingly™ Elite™ Premium Classic Crew (KS04+)

Neutral Fairtrade Organic Quarter Zip Sweatshirt

Neutral Tiger Cotton Oversize T-Shirt

Stormtech RX-2 – Vertex Stormshell

The Outdoors Company Rab Microlight Vest

UK Lanyard Makers Ltd Cross Body Adjustable Phone Strap

XD Connects Maiko

 

Award & Exhibition Product of the Year

Preseli LAN-KEY RPET KEYRING

Sow Easy Seedsticks® Greeting Card

WCM&A Ltd Faceted Real Wood Awards

WCM&A Ltd Recycled Acrylic Clutch Pin Badges

WCM&A Ltd Recycled Acrylic & Real Wood Layered Awards

 

Bag & Folder Product of the Year

Bagco Ltd. Wye recycled Backpack

Black+Blum Ltd Lunch Bag

Clipper Interall W501.42 Apple Leather Laptop Bag 15/16″

Goldstar Europe Malmö – Recycled PU Zipper Pocket Bottle Bag – 1.8 L

Goldstar Europe Coastal Threads™ Repreve® Dual Carry Sling Bag – 9 L

Goldstar Europe Odyssey Pack Recycled Cotton Canvas Tote Bag- 17 L

Neutral Tiger Cotton Twill Bag

Oldeani Limited Pop Up Tech and Gadget case

 

Drinkware Product of the Year

Agua London The Agua Iconic Glass Bottle

Bagtrade SPU California Double Walled Recycled Stainless Steel 535ml Full Coverage Drinking Bottle

Black+Blum Ltd Explorer Flask Duo

First Editions The FOAMO Reusable Cup

Goldstar Europe Borealis Recycled Stainless Steel Straw Tumbler – 475 ml

Laltex Promo (Part of the Laltex Group) The Ivan 350ml Tumbler

PF Concept Cirrus 350 ml tumbler

PF Concept LARQ PureVisTM 2.0 680 ml water bottle

Senator Pens Ltd senator® Sophia porcelain mug

Senator Pens Ltd senator® Amity porcelain mug

solo midocean NOEKA

Tancia Chili Concept Explorer 900ml

Tancia Chili Concept Calypso Double Walled Drinking Glass

Tancia Metro GRS Coffee Cup

WCM&A Ltd Recycled Acrylic NFC Coaster

 

Food & Drink Product of the Year

Goldstar Europe City Pack 600D rPET Zippered Cooler Bag – 10 L

Kalfany Süße Werbung GmbH & Co. KG Tea-Bears Advent Calendar

PromoCatering HeatWave Lunch Box

The Sweet People Eco Vegan Treat Pack – Custom Sweet Cubes

The Sweet People Maxi Advent Calendar – Jelly Bean Factory®

The Sweet People Eco Window Slab Box – Milk Chocolate³

 

Health, Travel & Leisure Product of the Year

Bio Laboratories Ltd 2 Piece Unwind/De-Stress Therapy Set in a Printed Box

CHX Products Ltd WalletMate – Golf Kit

CHX Products Ltd WalletMate – Mini Cutlery Kit

CHX Products Ltd Ocean Positive – Flying Disc

Gilley Gilley

Juniper Space-Saver Glasses Case

Juniper Mobile Phone Stand Key Fob

Regal Toys Catherine II Eco Bear (Direct to bear Print)

The Outdoors Company The North Face Base Camp Duffel

WCM&A Ltd Bamboo Ice Scraper

 

Stationery Product of the Year

Adco Products Ltd (Adpads) Evolve UK

Bagco Ltd. Maxton Sugarcane Notebook

Bags-HQ (part of the Laltex Group) A5 Mole Notebook

Castelli Milano 1938 Ltd 2026 Castelli Appeel ‘Ortisei’ A5 Daily and Quarto Weekly Diary Collection

Castelli Milano 1938 Ltd Castelli Shiro 100% Recycled Medium Ruled Notebook

CHX Products Ltd WalletMate – Protractor

Sow Easy Business Card Seedsticks®

 

Technology Product of the Year

Calverley Branded Tile

CHX Products Ltd WalletMate – Phone Stand

Oldeani Limited OLD 555 Noir Z 3 in one Magsafe compatible charger

Oldeani Limited Noir ION

Oldeani Limited GAN 25W Universal travel adapter

Tancia Chili Concept 4-in-1 Charging & Data Cable

Toppoint U.K. Xoopar Aura White Noise Speaker Made of Recycled Plastic

USB2U Mic & Video Mute Button

Xoopar Europe Xoopar LUGGIE Gan World Travel Adapter

 

Writing Instrument Product of the Year

BIC Graphic Europe BIC® Media Clic Ecolutions® Plus

Goldstar Europe Reborn Recycled Aluminium Stylus Pen

Goldstar Europe Wave Aluminium Spinner Stylus Pen

Goldstar Europe Serenity Fidget Recycled Pen

Goldstar Europe Reborn Designer Softy Recycled Aluminium Pen

HAINENKO LIMITED BARON EXTRA RECYCLED ‘TOUR OF ITALY COLLECTION’

Pencom Seashell ball pen

Senator Pens Ltd senator® Point Polished push ball pen

Senator Pens Ltd senator® Polar Metal Push ball pen

Tancia Chili Concept Quatro 4-in-1 GRS Recycled Ballpen

 

The BPMA will be announcing the winning products 11th December 2025 at the BPMA 60t Anniversary Celebration at The Brewery, London. The Grand Prix Winner will be unveiled at the BPMA Annual Awards Dinner on 21st January 2026, during Merchandise World. Tickets for both events are on sale now.

The BPMA would like to wish all the shortlisted entries the very best of luck in this final round!

All enquiries: awards@bpma.co.uk