On 7th February 2017, BIC Group confirmed the continuity of BIC Graphic’s business in Europe, Middle East and Africa, based on a new long-term sustainable business model.

In this context, BIC Graphic Europe announced its intention to discontinue Norwood activity, and to focus mainly on the products of the BIC brand to offer more unique products and services required to help distributors maximise potential with their customers.

They would like to thank their loyal customers and teams for their permanent support demonstrated these last weeks, and apologize for any issue that you could have encountered.

Last week BIC Group signed an agreement to sell its BIC Graphic North America and Asian Sourcing operations to H.I.G Capital. With this decision, BIC Group announces the completion of the strategic alternatives review, initiated in February 2016, for BIC Graphic, BIC’s Advertising and Promotional Products activity.