Embracing this year’s fashion trend, promotional writing instrument specialist, The Pen Warehouse, has given two of its best-selling ballpen ranges a mellow makeover to produce a collection of appealing new pastel colours, perfect for distributors looking to inject some colour in their summer promotions.

New for this year, the ContourTM Pastel Ballpen has a popular curved shape with chrome trim and a plastic grip that matches the barrel colour.  A large 60mm x 8mm maximum print area for spot colour designs provides a wealth of branding opportunity.  The Contour Pastel Ballpen is printed on a five-day leadtime, with a three-day express service also available.

For even better value for money, the SupersaverTM Pastel Ballpen joins the cost-friendly range, offering a smooth, uncluttered design.  It is available with a generous 45mm x 20mm print area.  Orders are turned around in five days, with a three-day express service available.

The new pastel edition ballpens are available in a choice of six on-trend pastel colours, including beautific blue, graceful green and placid purple.

Operations Director, Helen Dyl, comments: “Our fabulous pastel ballpens offer distributors fresh summer opportunities to win new business from consumers seeking a fresh look and colourful inspiration to express their writing.  Our innovative product design team has worked hard to make these ballpens the most attractive range in the stationery sector and we know customers will love using them.”

Channel and online marketing activity will centre on a summer-ready campaign with a core ‘What pastel are you?’ theme, inviting distributors to explore a range of ideas and uplifting promotions throughout the summer.

For further information, call 01252 400 270 or email sales@pens.co.uk