When it comes to branding at events, we often think of large banners, giant PA scrims and covered fencing.  All of it is used to convey the message of an event and its sponsors, helping to establish instant recognition of their logos and colours in the minds of their customers.

Merchandising also plays a key role in the task of successfully branding an event, helping to continue those messages via items that can be taken away from the event by its customers.  An innovative new product is now aiming to fill the gap between these two elements.

BagFlag is the brainchild of Phil Brunger, who after visiting a famous car museum in Stuttgart, Germany, left the museum with a branded flag placed in a plain white non-branded bag.  Like many of the greatest inventions, the idea came to him in a moment of inspiration.

“Millions of Bags and Flags are sold globally each year, both in promotional and retail market sectors”, said Phil.  “I saw a unique opportunity to combine these two very effective promotional devices into one simple, easy to use product.”

The product features a simple flagstaff that slides in and out of the bag stem, allowing it to be adjusted easily for its intended purpose.   

“The BagFlag can support your promotional and merchandising campaigns perfectly”, said Phil.   “It can be deployed at exhibitions or product launches, shown as a flag to draw in the crowd and then given away as bag.  Flip that around and events can hand out BagFlag with products inside the bag, with secondary use as a flag at an event later on.  This would work fantastically well at sporting events, charity events and exhibitions.”

More details about the product are available at www.bagflag.com